This season, Chaumet turns Paris into a sparkling playground filled with emotion, wonder and a little mischief.
The Maison’s festive campaign transforms the rooftops and snowy corners of Place Vendôme into the backdrop of a whimsical treasure hunt, inviting jewellery lovers to uncover the joy of gifting through its iconic creations. From glowing Chaumet blue boxes to the shimmer of gold and diamonds, every detail whispers magic that feels both cinematic and intimate.
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A Magical Game of Hide and Seek
The story unfolds in a Paris that feels both legendary and modern. Chaumet’s signature blue boxes appear across rooftops and hidden pathways, turning the city into a trail of clues that lead to Bee de Chaumet, Liens and Joséphine pieces. Each box opens to reveal a different facet of the Maison’s creativity; each discovery mirrors the thrill of unwrapping a dream gift.
The campaign captures the romance of holiday reunions while spotlighting Chaumet’s poetic style. It’s playful enough to charm newcomers, yet refined in a way that longtime admirers will instantly recognize.
Bee de Chaumet: Radiant and Bold
The Bee de Chaumet collection shines as one of the campaign’s brightest stars. Radiance, precision and graphic artistry define its pieces, which are crafted in diamonds and gold to catch every flicker of light. The collection features mirror-polished white gold parures that feel like second skin and move with sensual fluidity.
Two extraordinary High Jewellery brooches steal the spotlight: one anchored by a 19.05-carat aquamarine, the other by an 11.07-carat sapphire. Their honeycomb motifs echo Chaumet’s innate balance between nature and geometry.
For those who love a bit of attitude, pavé diamond bees appear on toi et moi rings and sautoirs, proving that elegance can still be playful. Stackable bangles and rings in rose, yellow and white gold offer endless combinations for anyone craving personal expression.
Liens: Symbols of Connection
The Liens collection adds meaning and emotion to the treasure hunt. Defined by its symbolic nature, Liens celebrates affection and connection. The Jeux de Liens pendants shine brighter than ever, crafted in mirror-polished yellow gold, diamonds and sapphires. They are designed to be worn together, creating glimmers of movement perfect for festive soirées.
The Jeux de Liens Harmony medallions elevate the idea of personal gifting with engravable designs that hold secret messages. The brushed gold edges and crossed motifs create a burst of light on the neckline; a subtle yet powerful reminder of bonds that matter most.
Joséphine: Elegance with a Bold Twist
Inspired by the maison’s historic muse, the Joséphine collection blends femininity with daring charm. Clean architectural lines define the pavé aigrette necklace, which offers textured relief and graceful flexibility. It’s the kind of piece that completes a look with quiet authority.
Superb pear-shaped diamonds adorn rings inspired by Empress Joséphine herself, while the Triomphe ring introduces a contemporary masculine edge with black lacquer and crown-like contours.
The collection also includes stackable aigrette rings and a watch featuring a pear-shaped dial; a poetic translation of Chaumet’s aesthetic into timekeeping.
A Season to Sparkle
Chaumet’s holiday campaign is more than a visual fantasy; it’s an invitation to rediscover joy, generosity and the thrill of meaningful gifting. Whether you fall for the bold geometry of Bee de Chaumet, the emotional resonance of Liens or the regal sophistication of Joséphine, the Maison offers a world where every piece carries a story.
This season, follow the trail of blue boxes and step into the wonder that Chaumet has so beautifully created. Your treasure awaits.
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