Introducing Makeup Revolution’s Conceal & Define Concealer, the cult-favorite product that took the beauty world by storm in 2018—and still reigns as the gold standard of concealers today. With an impressive 50-shade range serving seven undertones, this iconic concealer is not only award-winning but also cruelty-free, vegan, and a best-seller. In fact, one Conceal & Define concealer is sold every 20 seconds in the UK.
Why the obsession? This lightweight, full-coverage formula delivers a flawless matte finish that expertly covers blemishes, evens out skin tone, and brightens dark circles—all while lasting for 16 hours. Its crease-proof, long-wearing pigment offers serious staying power, while the doe-foot applicator ensures a smooth, tug-free application under the eyes. Now reformulated to be non-comedogenic, it won’t clog pores or cause breakouts, making it perfect for everyday wear.
Believing in its brilliance, Makeup Revolution launched the Zero Retouch Campaign, featuring 50 fans from around the world, showcasing real skin and real results. From pale to deep dark, there’s a perfect match for everyone. Join the Makeup Revolution and discover the concealer that does it all.