HomeLifestyleMartell's 130th Anniversary: Pavilion Pop-Up Redefining Cognac Celebrations

Martell’s 130th Anniversary: Pavilion Pop-Up Redefining Cognac Celebrations

Celebrating 130 years in Malaysia, Maison Martell embraces the future through an AI-infused pop-up at Pavilion Bukit Jalil. The event guarantees a blend of history and innovation, culminating in revealing the Les Remarquables de Martell Edition Laurentine Perilhou, a RM 5 million cognac masterpiece.

Martell Pop-up

Reviving History with AI Integration

Martell’s Malaysian journey began in 1894, and this milestone pop-up pays homage to its rich legacy. The Heritage Room mixes historical archives with AI tech, offering an immersive view of Martell’s journey from 1894 to today.

Artistic Renditions and Limited Editions

Renowned artist Vincent Darré reimagines Martell’s Chinese New Year limited editions, bringing a contemporary touch to Martell Cordon Bleu Global Edition and Martell Noblige. The pop-up introduces the Martell VSOP limited edition, inspired by Pop Art influences.

The pièce de résistance is the Les Remarquables de Martell-Edition Laurentine Perilhou exhibit. Fashioned by French artist Laurentine Périlhou, the masterful decanter is decked with golden-threaded macrame, diamonds, and sapphires, containing Martell’s 70-year-aged Private Reserve.

Martell bottle

Martell’s Pavilion pop-up isn’t just about cognac; it’s a sensory journey. Guests enjoy luxury cocktails at The Chamber Pavilion, test cognac knowledge at Magnum Wines with a Martell quiz, or try their luck at Food Merchant’s “spin the wheel” game for exclusive merchandise.

Exclusive Access with Martell Swift Concierge AI

To witness the exhibit, visitors need to register with the Martell Swift Concierge AI chatbot, check in at the pop-up, and visit at least four out of five checkpoints at Martell’s pop-up and satellite events. This innovative AI concierge enhances the consumer experience, aligning with Martell’s forward-thinking ethos.

Martell Pop-up front

Embracing the Unexpected

Martell invites Malaysians to join this year-long celebration, envisioning a future that transcends expectations at AI-enabled pop-up experience from 1 Dec 2023 to 1 Jan 2024. Open from 10 am to 10 pm daily, at the concourse of Pavilion Bukit Jalil. The Les Remarquables de Martell exhibit symbolizes Martell’s disruptive elegance, pushing boundaries and crafting experiences that captivate the senses.

Sensory Delights and Satellite Events

Secure your spot for an exclusive journey with Martell! Secure your spot for an exclusive celebration by RSVP through the Martell Swift Concierge at 130years.martell.com. Join us in a one-of-a-kind event, offering an immersive encounter with Les Remarquables de Martell Edition Laurentine Perilhou.

Text by Joe Jerimi

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