Acqua Di Parma’s Grand Opening marks a significant milestone as the renowned Italian brand continues to expand its presence globally.
About Acqua Di Parma
Created out of love for Italy in 1916 by the visionary and secretive baron Carlo Magnani, Acqua di Parma is renowned as a global icon of excellence, craftsmanship and Italian style. The brand creates fragrances and objects that combine vibrancy and sophistication that are steeped in history. Keeping with age-old traditions, the brand was designed as a discreet and private luxury. The brand is an ode to the Italian Arte di Viver rooted in nature, culture and art.
Stepping into the realm of exquisite Italian craftsmanship, Acqua di Parma unveiled its very first boutique in Malaysia at The Exchange TRX.
Architectural Grandeur Meets Cultural Fusion
The boutique’s architecture is a testament to their commitment to excellence. The use of arches and a signature element in all its new establishments adds a touch of grandeur. However, what sets this boutique apart is its integration of local Malaysian culture. Inspired by the traditional batik textile, the boutique features frescoes that bring a vibrant splash of colour and pattern to the space. These frescoes merge Italian artisanal techniques with Malaysia’s rich cultural heritage, creating a unique and immersive environment.
A Masterpiece of Design
The interior design of the boutique is a masterclass in elegance and innovation. Ingenious niches and adjustable shelves display lifestyle products and accessories, enhancing the boutique’s ambience. The façade, reimagined with a sophisticated and understated elegance, features a ‘marmorino’ finish that adds a refined texture. The signature yellow subtly accents the perimeter, complemented by warm wood details that create a welcoming warmth.
Experience Italian Craftsmanship
Every element of the boutique weaves a narrative of Italian craftsmanship and Malaysian cultural influences. From the intricate design details to the warm and personal atmosphere, the boutique embodies the essence of Acqua di Parma. It’s a place where customers can immerse themselves in the world of Italian excellence and craftsmanship, exploring the Maison’s universe in all its facets.
Visit the Acqua di Parma Boutique
For those seeking an unparalleled luxury experience, the Acqua di Parma boutique at The Exchange TRX is a must-visit store. In addition, you can enjoy the pleasure of feeling welcomed into a warm and personal Italian home while discovering the exquisite offerings of the Maison.
Acqua di Parma Boutique Unit No. G.83.C, Plaza The Exchange TRX, 55188 Tun Razak Exchange, Kuala Lumpur
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