Home > Jef Satur and Ray-Ban Are Making Eyewear Cool Again

Jef Satur and Ray-Ban Are Making Eyewear Cool Again

Irfan Kamid

When you think “cool,” you think Ray-Ban. Iconic, effortless, timeless—this brand has defined eyewear culture for decades. Now, Ray-Ban is turning up the heat in Thailand, announcing Jef Satur as their very first Thai ambassador. And let’s just say, things are getting bold.

Jef Satur: The Perfect Match for Ray-Ban

Jef Satur isn’t your average celebrity. He’s a rising star, not just in music, but in fashion. Known for his eclectic style, he fuses art, culture, and fashion into something truly unique. It’s no wonder Ray-Ban tapped him as their newest face.

“When people think of eyewear, Ray-Ban is the first name that comes to mind,” says Jef Satur. “It’s an honor to represent such an iconic brand.” And trust us—this collaboration is about to shake up the eyewear game.

A New Era of Eyewear

Ray-Ban is known for staying ahead of trends, and this new campaign is no exception. The brand is embracing bold self-expression, and who better to lead the charge than Jef Satur? His style is a mix of edgy, cool, and effortlessly chic.

In the campaign, Jef rocks two standout looks. First, a daring all-red suit paired with black acetate shades from the Asian Design Collection. Next, he swaps into a sleek black suit, featuring the Ray-Ban aviator-shaped gold metal frames. Each look brings out a different side of Jef’s style, proving once again that eyewear can elevate any outfit.

The Asian Design Collection: Tailored for Comfort and Style

Ray-Ban’s Asian Design Collection is a game-changer. Specifically designed for a comfortable fit, these frames marry style and ease. Jef effortlessly shows how this collection enhances any outfit. The sleek design is perfect for anyone who wants to stand out without compromising comfort.

Whether you’re in the boardroom or grabbing coffee, these frames will have you feeling confident and stylish.

The Pulse Collection: For the Trendsetters

If you love a bold look, Ray-Ban’s Pulse Collection is for you. Designed for the fashion risk-takers, these frames scream “trendsetter.” They come in eye-popping designs, perfect for those who like to make an entrance. Jef’s partnership brings these frames to life, making bold eyewear feel like an everyday essential.

For Jef, it’s about more than just looking good. “I love how Ray-Ban encourages people to stay true to themselves,” he says. This philosophy aligns with Jef’s own journey in music and fashion, where authenticity is key.

The Change Collection: The Future of Eyewear

Now, let’s talk innovation. Ray-Ban’s Change Collection is truly revolutionary. These frames change color with light, thanks to Ray-Ban’s photochromic Transitions® technology. It’s like having two pairs of glasses in one!

You can go from bright, sun-drenched streets to dim indoor spaces without skipping a beat. It’s the ultimate solution for those constantly on the move. With Jef Satur as the face of this collection, we’re seeing the future of eyewear, and it looks stylishly bright.

A Night to Remember: The Launch Party

Ray-Ban didn’t just launch this campaign—they celebrated it with style. The launch party, held at The Portal by Palette in Bangkok, was a red-and-black-themed affair that oozed sophistication. Jef made a stunning entrance in his all-red suit and black shades, leaving guests mesmerized.

His second look? A classic black suit, paired with gold aviators, of course. Jef didn’t just walk the red carpet—he owned it. To top it off, he performed some of his biggest hits, including Dum Dum and Rain Wedding. By the end of the night, it was clear: Jef Satur is Ray-Ban’s new icon, and we’re all obsessed.

The Future of Ray-Ban in Thailand

Ray-Ban’s partnership with Jef Satur is about more than just eyewear—it’s about breaking boundaries. This campaign pushes Ray-Ban into a new era of innovation and style.

Ray-Ban’s iconic frames have always symbolized rebellion and individuality. Now, with Jef Satur as the ambassador, the brand is deepening its connection to Thai audiences and setting new trends in fashion.

Mr. Supachai Archiwaranguprok, Commercial Head of Lenses & Instruments at EssilorLuxottica, said, “Together with Jef, we aim to set new trends in fashion and culture.” The brand isn’t just staying relevant—it’s leading the charge.

Collectible #RaybanxJefSatur Postcards

In celebration of this partnership, Ray-Ban is giving away limited edition #RaybanxJefSatur postcards. These exclusive sets feature Jef in six different styles, showcasing the versatility of Ray-Ban’s new collections. From September 19-22, fans can visit any of the 700 Ray-Ban stores across Thailand to collect these cool postcards—while supplies last.

So, if you’re a fan of Jef or Ray-Ban (or both!), now’s your chance to snag a piece of this iconic collaboration.

The Ray-Ban Revolution Continues

Ray-Ban has always been about more than just eyewear. It’s a symbol of freedom, authenticity, and style. With Jef Satur leading the charge in Thailand, the brand is redefining what it means to be bold, confident, and unapologetically you.

From innovative collections to bold fashion statements, Ray-Ban’s new campaign proves that eyewear is more than just a practical accessory—it’s a reflection of who you are. So, whether you’re a trendsetter or a lover of timeless classics, Ray-Ban has something for you. And with Jef Satur by their side, the future looks brighter than ever.

To find out where you can get the latest eyewear worn by Jef Satur, visit their website to find the nearest Ray-Ban retail partner stores and Ray-Ban official stores.