Accor is expanding its presence in Vietnam with the signing of Mercure Nha Trang, strengthening its position in Southeast Asia
A Coastal Getaway with Global Flair
Whether it’s a weekend beach escape or a business trip turned vacation, Mercure Nha Trang promises to meet every guest’s needs with versatile amenities. The property will feature an all-day dining restaurant, a bar lounge, a fitness centre, a spa, and multiple meeting spaces, making it the perfect spot for travelers who value convenience and comfort.
Every Mercure property offers more than just a place to stay—it’s a portal to the destination. Guests at Mercure Nha Trang will enjoy a hotel experience infused with local charm, from decorative touches inspired by Vietnamese culture to the culinary delights available at the hotel’s dining venues. This distinctive approach reflects Mercure’s commitment to delivering world-class hospitality that connects guests to the heart of each destination.
Accor’s Vision for Vietnam: A Growing Market
Accor has big plans for Vietnam, with Mercure Nha Trang marking the ninth hotel signing in the country this year alone. Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, highlighted Vietnam’s potential for growth: “Vietnam is a fast-growing market with significant opportunities. As an emerging destination, Nha Trang presents the ideal location for Mercure to attract a broader audience with high-quality hospitality rooted in local culture.”
Accor’s focus on expanding into both emerging and established markets reflects the rising demand for hotels that blend luxury with local authenticity. Vietnam’s booming tourism industry, driven by domestic travelers and international tourists, provides a perfect environment for Accor’s growth strategy.
A Year of Rapid Expansion
Mercure Nha Trang is just one part of Accor’s ambitious expansion in Vietnam. Earlier this year, the hospitality giant signed eight new deals in various destinations, ranging from bustling cities to serene beachfront locales. Among the new additions are the Grand Mercure Living Saigon Riverside, Novotel Danang Nam An, and the TRIBE Saigon Airport, showing the diversity of Accor’s offerings in Vietnam.
Currently, Accor operates 43 hotels across the country, with more than 10,662 keys. The Group’s pipeline includes over 65 hotels with more than 24,000 keys, emphasizing Accor’s long-term commitment to Vietnam’s vibrant tourism sector. With properties spanning from luxury brands to midscale and economy hotels, Accor’s expansion showcases its ability to meet evolving traveler needs.
Mercure Nha Trang: A Destination Worth Waiting For
Mercure Nha Trang is poised to become a beachfront sanctuary for travelers seeking both comfort and connection. Beyond offering beautiful ocean views, the hotel invites guests to immerse themselves in Vietnam’s rich culture through thoughtfully curated experiences. Whether it’s the locally inspired decor, the Vietnamese flavors at the restaurant, or the inviting spa treatments, Mercure Nha Trang promises a memorable stay.
As Nha Trang grows in popularity, the addition of Mercure will elevate the city’s reputation as a must-visit destination. The hotel’s opening aligns perfectly with Vietnam’s push to attract more tourists, solidifying Nha Trang’s place on the international travel map. For more information, visit their website.
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