When G-SHOCK named Zizan Razak as its first Malaysian ambassador, the announcement sparked a movement.
The celebrated multi-hyphenate comedian, actor, producer and rapper embodied everything the brand stood for: resilience, style and energy. And with that, Malaysia officially stepped into G-SHOCK’s global spotlight.
The New Face of Tough
For a brand that revolutionised timepieces with its indestructible DNA, choosing Zizan Razak wasn’t just a savvy marketing move. It was a natural evolution. As the face of the G-SHOCK 6900 campaign, Zizan brought effortless charisma and unmatched relatability, breathing new life into a watch revered for its fusion of toughness and tech. His personality fit the mould: bold yet approachable, tenacious yet light-hearted, a human reflection of G-SHOCK’s iconic edge.
More Than a Watch, It’s a Culture
Beyond the wrist, G-SHOCK’s mission has always echoed in lifestyle movements. With Zizan onboard, the brand sets its sights on uniting four cultural pillars—Fashion, Art, Music and Sports—under one bold identity: FAMS. This initiative redefines the watch not merely as a tool for timekeeping but as a symbol of self-expression. Whether worn by a streetwear enthusiast, a hip-hop icon or a thrill-seeking athlete, G-SHOCK speaks a universal language: individuality.
The Power of Timing
The appointment of Zizan as G-SHOCK Malaysian ambassador wasn’t a solo affair. The reveal took place in cinematic style at Dadi Cinema Pavilion KL, where attendees witnessed the unveiling against a backdrop of film, fashion and futuristic beats. The message was clear: this wasn’t just another celebrity endorsement—it was a celebration of those who dare to be different.
Built to Last, Styled to Stand Out
G-SHOCK’s commitment to innovation continues with the relaunch of the DW-6900 series. Now reimagined with design-forward twists while retaining its rugged charm, this piece is perfect for those who straddle street and sophistication. Zizan’s style, which blends urban cool with a polished edge, made him the ideal face for this campaign. And let’s be honest—if anyone could make a tough watch feel red carpet-ready, it’s him.
Community-Driven Legacy
With this new chapter, G-SHOCK isn’t just courting customers—it’s cultivating a community. Through collaborations, pop-up events, and influencer tie-ins, the brand is taking bold steps to connect with Gen Z and millennials who value meaning, authenticity and bold aesthetics. It’s not about selling watches—it’s about setting the pace for a cultural moment, one tick at a time.
You Might Like
