See Young, China’s leading botanical scalp care brand, makes its Malaysian debut this July exclusively at Guardian stores nationwide.
See Young, the future of haircare is no longer just about strands—it’s about the skin beneath. Known for its clean formulations and science-meets-nature philosophy, the brand enters the local market with more than just a product—it brings a ritual.
Founded in 2014 and globally recognised for its silicone-free innovation, See Young aims to reframe haircare as scalp care, aligning beauty with wellness in a refreshingly intelligent way.
Botanicals, But Make It Biotech
At the heart of See Young’s formulations lies a potent mix of ginger root, Sapindus fruit, fermented tea seed, and the brand’s proprietary 4D hyaluronic acid technology. The result is a scalp-focused product matrix that targets oil control, sensitivity, dandruff, and thinning hair with precision.
But this isn’t your grandma’s herbal shampoo. These ingredients are backed by dermal science and crafted for today’s skin-savvy user—one who reads labels, questions claims, and demands results.
See Young’s best-selling ginger shampoo has already passed the 55-million-bottle mark in China. It’s no surprise the brand arrives in Malaysia with strong global momentum and award-winning credentials to match.
More Than Just a Shampoo
See Young’s full launch includes sulphate-free shampoos, peptide-infused scalp treatments, and ultra-lightweight hair masks tailored for Malaysia’s tropical climate. Each product is designed not just to clean, but to restore the scalp’s delicate micro-ecosystem—something traditional haircare has long overlooked.
With a growing global demand for beauty products that function like skincare, See Young’s entry into Malaysia couldn’t be timelier. “We’re not just selling shampoo,” says Kevin Meng Fei, Vice President of Uniasia Group. “We’re introducing a wellness system rooted in plant-based wisdom and scientific rigour.”
A Wellness-First Approach to Beauty Retail
The launch also marks a strategic partnership between See Young and i-Care Marketing, who now serves as the brand’s sole distributor in Malaysia. The collaboration is anchored in a shared vision of expanding access to clean beauty and performance-led wellness products in mainstream retail.
Jessica Barnabas, Head of Personal Care at Guardian Malaysia, echoes this sentiment. “Malaysian consumers are evolving. They care about ingredients. They want transparency. See Young offers that balance of efficacy and nature-driven solutions.”
The Scalp Is the New Skin
If there’s one thing the rise of See Young proves, it’s that the beauty industry is shifting—away from harsh chemicals and surface-level solutions, and towards a more holistic approach. In this world, the scalp is not an afterthought. It’s the starting point. For more information, visit their website.
See Young isn’t just here to stay. It’s here to lead.
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