Home > KL International Beauty Week 2025 empowered by guardian: Three Days of Beauty

KL International Beauty Week 2025 empowered by guardian: Three Days of Beauty

Joe Jerimi

KLIBW 2025, A Festival of Beauty and Community Empowered by guardian Malaysia

Clear your calendar. Malaysia’s most coveted beauty event is making its return — and it’s set to be nothing short of spectacular. KL International Beauty Week 2025 (KLIBW), empowered by guardian Malaysia, takes over Mid Valley Exhibition Centre from 24–26 October for a three-day celebration of everything beauty, innovative, and on-trend.

With over 300 beauty brands under one roof — from global beauty brands to cult-favourites— expect exclusive launches, luxe limited editions, and the kind of insider deals beauty editors dream about. Whether you’re chasing the next It-serum, red carpet-ready glam, or just want to immerse yourself in the world of beauty — this is your VIP pass to the front row of Malaysia’s beauty scene.

So, What Exactly Is KLIBW?

KL International Beauty Week — or KLIBW, as it’s affectionately known in beauty circles — isn’t just another event. It’s a curated celebration of beauty in all its forms, bringing together skincare obsessives, makeup mavens, local entrepreneurs, and global giants under one ultra-glam roof.

Launched in 2022, it quickly became it beauty event, spotlighting emerging trends, amplifying Malaysian beauty brands, and giving fans direct access to the products, people, and beauty deals.KLIBW is a testament of Malaysia’s thriving beauty scene.

Guardian Malaysia: The Power Behind KLIBW

As Malaysia’s leading pharmacy, health, and beauty retailer, guardian Malaysia returns for the second consecutive year as Title Sponsor, reinforcing its commitment to shaping the future of beauty in the region.

“guardian Malaysia is proud to collaborate with KLIBW for the second year to bring together what’s trending today and what’s shaping beauty tomorrow. This year, we’re turning viral beauty moments into real-world experiences, with everything from Korean and Japanese favourites to rising stars from China, Indonesia, and Malaysia’s very own innovators. From interactive stations to exclusive brand showcases, our goal is to make discovery fun, personal, and unforgettable,” said Anna Ng, Marketing Director of guardian Malaysia.

Expect to discover (and shop) names like: CeraVe, Cezanne, Chando, Dai Chun Lin, Glad2Glow, Hada Labo, Hanasui, HBN, Joi Skincare, Joyria, La Roche-Posay, Maaez, Maybelline, Miffy, Miraecle, Mykonos, Pop Neutral, Round Lab, Sace Lady, Skintific, The Raw, Timephoria, VT Cosmetics, all set up in immersive, IG-worthy booths where you can test, swatch, and maybe even TikTok your way to a freebie.

A Three-Day Beauty Playground

The KLIBW layout spans two massive halls. Visitors will discover immersive showcases, influencer activations, and interactive brand-led experiences.

From first-time beauty newbies to long-time beauty snobs (you know who you are), KLIBW 2025 is where Malaysia’s beauty scene comes alive. The energy is unmatched. The brands are top-tier. And the deals? Unreal.

“My vision has always been to give Malaysian beauty brands the platform to grow alongside international brands. Seeing local entrepreneurs and global players share the same stage shows how far our industry has come. KLIBW is more than an event— it’s a community, a movement, and a celebration of Malaysia’s thriving beauty industry.”- Lira Jamaluddin, Creative Director, Kuala Lumpur International Beauty Week.

KLIBW 2025 wouldn’t be possible without the support of its stellar partner lineup — a mix of beauty powerhouses, wellness experts, and lifestyle innovators who help bring the entire experience to life. This year’s sponsors includes Musée Platinum Tokyo, Alyssa Madeline, Mary Kay, Chevin, MyTrex, Muuka, Vimi & Revra Perfume, MY Clinic, Dr. Chong Clinic, and Ninja Van, each playing a unique role in shaping the KLIBW experience.

From high-tech beauty tools to clinical skincare to seamless delivery logistics (because yes, you will want everything shipped), these partners are bringing more than just branding — they’re bringing serious value to the beauty community.

Highlights include The Highlighter Best of Beauty Awards, spotlighting the year’s most celebrated products across skincare, haircare, and makeup. Attendees can also collect stamps with the Beauty Passport, unlocking rewards and access to the Beauty Claw Machine.

The Beauty Stage is set for influencer demos, product launches, and conversations with key opinion leaders (KOL).

The Makeup Competition

One of the most exciting elements is the Makeup Competition. Open to professionals and rising artists, it’s a platform for bold creativity. Sign up for the makeup competition here.

Competitors will showcase artistry inspired by the year’s theme ‘Pop Mart’, turning KLIBW into a stage where future stars emerge. Prizes and recognition go beyond trophies—winners gain exposure through The Highlighter MY and guardian’s promotional channels.

Free Admission and Beauty Express Tickets

General admission is free. Visitors can pre-register via Ticket2U or walk in directly. The first 3000 visitors daily will receive an exclusive beauty goodie bag and beauty passport.

Want the VIP Treatment?

Here’s the pro tip: if you’re not into crowds or queues, grab the Beauty Express Pass (RM38). You’ll get early access on Friday, 3-day fast-track entry, exclusive perks, and a RM100 beauty goodie bag. Only 300 passes are available, so don’t wait — pre-register via Ticket2U here.

KLIBW 2025 is a Beauty Community

KLIBW is not just another event. It’s Malaysia’s central hub for discovery, innovation, and celebration of beauty culture, KLIBW 2025.

It represents a movement where local entrepreneurs share the stage with international leaders, shaping a diverse and inclusive future. From the awards to the photo booths, every corner is designed to spark creativity and community.

Join Malaysia’s Beauty Movement

KL International Beauty Week 2025 is more than a showcase. It’s a beautiful moment powered by brands, creators, and fans. This October, the halls of Mid Valley will not only display products—they will capture the heartbeat of Malaysia’s beauty industry.

What to Expect at KLIBW

This year’s program is designed to deliver fresh, interactive and content-driven experiences for visitors and brands alike, including:

The Highlighter Best of Beauty Awards – spotlighting the best beauty products of the year
Beauty Express – fast-track lane for registered visitors
Beauty Passport – stamp-and-redeem activity across participating booths
Beauty Claw Machine – complete the beauty passport to stand a chance to win more beauty products at the claw machine
Daily Beauty Goodie Bags – free giveaways for the first 3000 visitors daily
The Beauty Stage – live product launches, influencer demos and interactive sessions
Makeup Competition – an open platform for pros and rising talents to showcase their artistry
Photo Booths – snap photos with your glam squad
The Highlighter Product Review – grab a product from the booth and write on-the-spot reviews

Bringing together a dynamic lineup of awards, competitions, showcases, giveaways and influencer-led content, KLIBW 2025 is set to spark beauty conversations that resonate far beyond the exhibition halls.

Find KLIBW on Social Media:

Instagram: @KLbeautyweek
Facebook: KLbeautyweek
Website: www.klbeautyweek.com
TikTok: @KLBeautyWeek

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