AINZ & TULPE has officially opened its latest store at Sunway 163 Mall, marking the Japanese beauty retailer’s fourth outpost in Malaysia.
Beauty lovers in Kuala Lumpur have a new destination to add to their weekly ritual. Known for its carefully curated selection of Japanese and Korean beauty brands, Ainz & Tulpe, Mont Kiara new space introduces a fresh chapter of cross-cultural beauty discovery, where skincare meets colour, and daily routines feel considered and calm.
Housing over 300 J-Beauty and K-Beauty brands and more than 5,000 products, the store reflects AINZ & TULPE’s signature philosophy. Beauty should feel approachable, intuitive, and enjoyable to explore, whether you arrive with a shopping list or simply curiosity.
A Curated Meeting of Japanese Calm and Korean Creativity
At the heart of the store opening were two cult names that capture the spirit of modern Asian beauty. AYURA, the award-winning Japanese skincare brand, brought its gentle, holistic approach to centre stage, while moonshot, the iconic Korean makeup label, made its exclusive debut at AINZ & TULPE Malaysia.
AYURA’s philosophy is rooted in balance. Inspired by the Sanskrit word “ayus”, meaning life, the brand focuses on nurturing skin resilience through plant-derived formulations and soothing aromatics. During the launch, guests experienced a routine featuring AYURA’s bestselling Rhythm Concentrate Water and Serum, paired with UV Milk Sensitive and Oil Shut Day Serum. The result was skin that looked hydrated, calm, and comfortably cared for throughout the day.
moonshot, on the other hand, brought a confident play on colour. Guided by its “Beauty Beyond Boundaries” ethos, the brand champions individuality through makeup that feels expressive yet wearable. Its vegan-friendly formulations and thoughtful packaging reflect a modern beauty mindset, while its proprietary Tone-process™ technology is designed to complement a wide spectrum of skin tones.
A Live Routine That Bridged Skincare and Makeup
One of the highlights of the launch was a live skincare-to-makeup session that demonstrated how Japanese skincare rituals naturally flow into Korean makeup techniques. Softly layered skin preparation from AYURA formed the base for moonshot’s fresh colour application, creating a look that balanced clarity with creativity.
The much-anticipated Pink Moon Edition Cushion made its appearance, delivering a semi-matte finish with a hydrated feel beneath the surface. Velvet-textured tints and multiuse palettes added dimension and flexibility, offering a routine that moved effortlessly from daytime polish to evening ease.
More Than Beauty Shelves
Beyond skincare and makeup, the new Sunway 163 Mall store introduces a lifestyle corner featuring Francfranc, the beloved Japanese home and living brand. AINZ & TULPE is the first retailer to bring Francfranc to Malaysia, adding a curated selection of modern décor pieces that extend the idea of beauty beyond the bathroom mirror.
From chic tableware to thoughtfully designed home accents, the lifestyle section reinforces the brand’s belief that beauty lives in everyday surroundings.
A Growing Presence in Malaysia
Since opening its first Malaysian store at Pavilion Bukit Jalil in 2022, AINZ & TULPE has steadily expanded its footprint with locations at Sunway Pyramid, Mid Valley Megamall, and now Mont Kiara. According to Mr Naotsugu Kamijo, Chief Executive Officer and Director of AMC Retail Malaysia, the goal remains unchanged. Each store is designed to feel warm, welcoming, and simple to navigate, encouraging discovery without overwhelm.
The Sunway 163 Mall outlet continues this vision, offering an immersive retail experience where well-loved brands meet thoughtful curation.
A Destination for Discovery
With the opening of its Mont Kiara store, AINZ & TULPE reinforces its position as a trusted bridge between Japanese precision and Korean creativity. It is a space where beauty feels personal, unrushed, and quietly inspiring.
For those who appreciate skincare rituals, playful colour, and lifestyle details that spark joy, this newest store is worth lingering in. You may find out more about Ainz & Tulpe here.
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