BIRKENSTOCK 1774 presents Eternal Sunshine, a two-part collection in tribute to Los Angeles. The collection captures the city’s eclectic energy that has transcended the eras. The campaign captures the essence of L.A. in a series of blissful scenarios. BIRKENSTOCK 1774 collection showcases the new repertoire of shapes and fabrics in citrus hues mixed with shades of blue, olive, and burgundy to evoke memories of endless summers under the sun. The images portray a utopic vision of time, where the abundance of light is the source of energy.
L.A. Summer-Inspired Collection
This collection celebrates the BIRKENSTOCK archive by featuring icons and archetypes in new fabrications. It also includes finishings such as leather piping and signature monochromatic buckles. The season’s materials are made with specialized techniques. The technique combines contrast rustic with pop, modern with retro; reminiscing Southern California’s nostalgic attributes of the later 20th century.
BIRKENSTOCK 1774 June Release
The first release features the Arizona and Milano in spray-painted raffia. It reflects as a natural homage to surf culture’s Golden Age of the 1960’s. Serving as a nod to plexiglass interior design of the 1970’s, the Arizona and Florida in milky PVC purposely meld with the unique skin tone of the wearer. The collections are available on 1774 website.
