The adidas Superstar is not just a sneaker. It’s a walking legacy.
Born on the basketball court and reborn across music videos, street corners, and underground scenes, the silhouette has become a cultural fixture for decades. Now, in Fall/Winter 2025, adidas Originals is turning up the volume with a campaign that doesn’t just celebrate heritage. It redefines what it means to be The Original.
Narrated by the unmistakable Samuel L. Jackson and styled through the lens of dreamlike minimalism, the new adidas Originals campaign is a cinematic tribute to those who set trends rather than follow them.
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More Than a Shoe, It’s a Statement
Shot in high-contrast black and white, the campaign feels both timeless and urgent. There’s no clutter, no frills—just icons on a stark stage, letting their presence do the talking. Directed by Thibaut Grevet, the two-part campaign unfolds with powerful metaphors. The first chapter, “Pyramids,” draws parallels between enduring monuments and cultural legacies. The second, “Clocks,” pulls focus on how true originality keeps ticking across generations.
And who’s carrying that torch today? Let’s just say the lineup is stacked. Think Missy Elliott, Jennie from BLACKPINK, Anthony Edwards, Mark Gonzales, GloRilla, Teezo Touchdown, and Gabbriette. Each one embodies a different kind of rule-breaker energy.
Originals, Front and Centre
From fashion renegades to rap game royalty, this campaign doesn’t just cast celebrities. It casts change-makers. Missy Elliott, a name that needs no introduction, returns as the blueprint for fearless expression. Jennie, global phenomenon and fashion chameleon, brings K-pop cool to the frame. GloRilla and Teezo Touchdown keep the vibe unpredictable, blending street energy with genre-defying sounds. Meanwhile, Anthony Edwards and Mark Gonzales anchor the collection with athletic edge and skate culture clout.
“The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,” shares Annie Barrett, VP of Marketing at adidas Originals. And honestly, that tracks.
Classic Design, Refreshed Confidence
At the heart of it all is the Superstar itself. For FW25, it returns in its OG colourways, complete with padded tongues and collars for that vintage-meets-now feel. Alongside the sneakers comes the iconic Firebird Tracksuit, which debuted in 1967 and never quite left the fashion chat.
Together, they make a case for style that doesn’t chase trends. Instead, it builds them. Whether you were rocking Superstars in ‘99 or spotted them on your FYP last week, the message remains: originality never ages.
A Legacy That Moves
The strength of this campaign lies in its quiet confidence. There’s no forced nostalgia here. Instead, it’s about inviting the next generation to step in and step up. You don’t need to wear a crown to be iconic; you just need to show up as yourself.
And as Samuel L. Jackson puts it, “Before there can be a thousand, it just takes one.” One vision. One spark. One pair of Superstars.
So, here’s your sign. Lace up, show up, and don’t ask for permission.
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