AHC Launches PROSHOT for Lifted, Hydrated, and Radiant Skin

AHC, Korea’s No.1 aesthetic skincare brand, is redefining beauty routines with its latest breakthrough—PROSHOT Eye Cream for Face.

Known for merging high-performance skincare with professional dermatology techniques, AHC introduces a multi-functional formula that delivers lifting, firming, brightening, and deep hydration across the entire face. Designed for fast, visible results, PROSHOT is the ultimate solution for those seeking a sculpted, youthful glow in just seven days.

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Inspired by Aesthetic Treatments, Engineered for Daily Use

AHC’s PROSHOT collection is more than just skincare. It’s a clinic-inspired innovation designed to bring professional-grade results into daily routines. At the heart of the collection is the COLLA-JUVENATION LIFT 4 Eye Cream for Face, a formula influenced by Ultherapy. Ultherapy is a non-invasive procedure that stimulates collagen production. This powerful blend combines retinol and collagen to improve skin elasticity, while four types of peptides work to smooth fine lines and restore firmness. By mimicking dermatological lifting treatments, PROSHOT helps users achieve a more sculpted, youthful appearance without invasive procedures.

AHC COLLA-JUVENATION LIFT 4 Eye Cream for Face

To enhance the efficacy of the formula, AHC has developed a sculpting T-bar applicator, inspired by traditional Gua Sha techniques. This cooling metal tool not only helps with product absorption but also promotes better circulation and facial contouring, allowing the skin to reap the full benefits of the treatment. When used consistently alongside its complementary Intra-Serum, this targeted skincare duo delivers visible lifting and firming effects within four weeks, leaving the skin firmer, smoother, and noticeably revitalized.

A Tailored Skincare Solution for Every Concern

While lifting and firming remain core benefits, the PROSHOT collection extends beyond anti-ageing. The PROSHOT collection caters to a wide range of skin concerns. For those struggling with hyperpigmentation and dullness, the GLUTA-CTIVATION BRIGHT 3 formula is designed to enhance skin brightness and create a more even-toned, luminous complexion.

Meanwhile, the HYALURO-DEEP VOLUME 5 range focuses on deep hydration, incorporating a highly concentrated hyaluronic acid complex to plump and replenish moisture levels for a smooth, dewy finish. With these targeted formulations, AHC ensures that every skin type can experience the transformative power of PROSHOT, making high-performance skincare accessible to all.

AHC PROSHOT
AHC GLUTA-CTIVATION BRIGHT 3 Intra Serum

Discover PROSHOT at AHC’s Exclusive Pop-Up Event

To celebrate this groundbreaking launch, AHC has partnered with Watsons Malaysia to host an exclusive pop-up event. It is located at LG1, The Oasis, Sunway Pyramid from March 19 to 23, 2025. Visitors will have the opportunity to experience PROSHOT firsthand through personalized skin consultations and interactive beauty stations. Guests can enjoy complimentary skincare gifts worth up to RM280. They can also receive professional skin analyses, and capture moments at the Time Reverse Photo Studio. The event will also feature a K-Beautea Juice Bar, offering refreshing drinks inspired by Korean beauty rituals.

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