Step aside, basic sneakers—the new Coach’s Soho Sneaker isn’t just made for walking, it’s made for everything else too.
Coach launched its latest campaign, Not Just for Walking, on April 23, 2025, redefining how we view sneakers. This isn’t about collecting kicks or flexing hype—this is about movement, identity, and owning every step of your story.
The Faces Behind the Movement
Featuring a refreshingly real cast—Audrey Nuna, Giovanna Ramos, Tahaad Pettiford, Satou Sabally, and Toni Breidinger—the campaign pulls together a stylish crew from music, sports, and fashion. Each of them reinterprets the Soho Sneaker in their own bold way. Meanwhile, rapper Nuna uses it to prop open a door (yes, really), and at the same time, Breidinger casually balances her phone on it mid-race. It’s cheeky. It’s unexpected. And it’s very Coach.
Shot by photographer Chris Maggio and directed by Colin Tilley, the campaign imagery doesn’t just speak—it shouts. Every scenario plays out like a candid snapshot of real life, from spinning the sneaker like a basketball to making it your fashion-day MVP. The point? These sneakers belong in your story, not just your wardrobe.
Inspired by the cross-trainers of the late ‘80s and ‘90s, Coach’s Soho Sneaker is where retro flair meets modern function. First seen strutting down the Coach Spring 2025 runway, the design is nostalgic yet totally new, echoing the energy of NYC’s iconic SoHo neighbourhood. It’s athletic, but never out of place. It’s street, but polished.
Why the Soho Sneaker Matters Now
And let’s talk about Coach’s message: The Courage to Be Real. This campaign isn’t about unreachable cool—it’s about sneakers that move with you through every version of yourself. Whether you’re heading to class, catching a gig, or racing full speed, the Soho Sneaker shows up—bold, reliable, and ready to move.
At the heart of it all, Chief Marketing Officer Joon Silverstein sums it up best: this sneaker isn’t about status—it’s about living. And that, dear reader, is always in style. Get yourself a pair of Soho Sneakers now, only from Coach.
