FRED introduces Force 10 Rise, a bold reinvention of its iconic collection, embodying audacity, resilience, and modern femininity.
A Legacy of Strength and Vision
For nearly 60 years, Force 10 has symbolized determination and the spirit of adventure. Originally inspired by founder Fred Samuel’s love for sailing, the collection’s signature cable and buckle design has become a beacon of self-expression. This year, Force 10 Rise takes this legacy to new heights, offering a fresh interpretation that seamlessly blends power and elegance.


Every detail in Force 10 Rise echoes the Maison’s visionary craftsmanship. With its striking three-row gold design—available in pink or white gold—and diamond pavé accents, this collection redefines bold femininity. Whether worn as a statement ring, layered necklaces, or geometric earrings, each piece exudes confidence and sophistication.
The Art of Modern Stacking
Versatility is at the heart of Force 10 Rise. FRED embraces the art of layering, offering pieces that can be stacked, mixed, or worn alone for effortless styling. The collection introduces a striking band ring, its graphic lines creating a bold statement on the hand.
A new necklace adds contemporary refinement, designed to be layered for a cascading effect in multiple gold tones. Meanwhile, the earrings take on unexpected silhouettes—offered as half-moons, hoops, and an avant-garde ear cuff, allowing for a mix-and-match aesthetic that is daring, modern, and irresistibly chic.



Jewelry That Empowers
Beyond aesthetics, Force 10 Rise is an invitation to embrace challenges and awaken inner strength. Each piece is more than jewelry—it is a manifesto of resilience, an emblem of the FRED woman who moves with grace and determination. With this collection, the Maison celebrates bold femininity, empowering wearers to tell their own stories through personalized styling.
Whether you’re drawn to timeless sophistication or contemporary edge, Force 10 Rise offers a canvas for self-expression. It is a call to live fearlessly, shine brightly, and rise above limits—with FRED’s unmistakable brilliance. Visit their website to know more about this collection.
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