Love, Bonito, Southeast Asia’s largest direct-to-consumer womenswear brand, has taken its retail game to the next level with the grand reopening of its Sunway Pyramid flagship store.
Spanning over 5,500 square feet, this reimagined space offers an elevated shopping experience that blends traditional Asian elements with contemporary design. Located on the Ground Floor of Sunway Pyramid Mall, the store celebrates Malaysian culture with refined accents like red lacquered finishes and warm wooden tones, while raw concrete floors and exposed ceilings lend a modern, urban vibe.
“Malaysia has consistently been one of our strongest markets, demonstrating a 50% year-on-year retail growth,” says Dione Song, CEO of Love, Bonito. “We are committed to amplifying in-store initiatives and creating experiences that deeply resonate with our local customers.”
A Store Designed for Women, by Women
The Sunway Pyramid flagship store isn’t just about style; it’s about creating a space where women feel understood. From curated denim sections to intimate seating near fitting rooms, every detail of the store reflects Love, Bonito’s commitment to thoughtful, customer-centric design. The dynamic layout enables seamless merchandising updates, ensuring the space evolves with each season.


This flagship store also introduces Love, Bonito’s largest product range in Malaysia, catering to the multifaceted lives of modern Asian women. From casual staples to statement pieces, the store offers something for every occasion.
A Lunar New Year Collection Rooted in Modern Traditions
To mark the Year of the Snake, Love, Bonito has launched a Lunar New Year collection that blends timeless elegance with everyday practicality. Designed for women juggling roles during the festive season, the collection includes standout pieces like the Brocade High Waist Column Midi Skirt and the Brocade Mandarin Collar Trapeze Midaxi Dress. At the heart of the collection is the exclusive ‘Tossed Blooms’ print, inspired by the peony; a symbol of abundance.

The collection also celebrates family unity with coordinated styles for all ages. Highlights include the Lace Square Neck Fit & Flare Maxi Dress, available in adult and children’s sizes, and the versatile Kids’ Unisex Broderie Relaxed Collared Shirt.
An Invitation to Discover Love, Bonito
With its thoughtful design and inclusive approach, the Sunway Pyramid flagship store stands as a testament to Love, Bonito’s dedication to uplifting and celebrating Asian women. The brand invites shoppers to experience this retail wonderland firsthand.
Visit the new store at Sunway Pyramid Mall, Ground Floor, G1.117A, or explore Love, Bonito’s offerings online on their website.
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