As we welcome the Year of the Dragon for this Chinese New Year with open arms, Malaysians are gearing up for the festivities in their own unique ways. While some diligently clean and decorate their homes, others embark on the joyous journey of catching up on the latest trends.
In the digital age, this also means indulging in the heartwarming world of festive ads that flood our screens in the days leading up to the celebration.
Here, we present the top 5 CNY Ads of 2024 on YouTube Malaysia, each a gem in its own right.
1. MR.DIY – Wo AI Ni
In the spirit of the Lunar New Year, MR.DIY takes us on a touching journey with their ad titled “我爱你 Wo AI Ni.” The storyline revolves around Grandpa attempting something entirely new and unfamiliar. The question on everyone’s mind: Will he be able to pull it off? The film not only captivates with its emotional narrative but also leaves us pondering the courage it takes to embrace the unknown, a perfect reflection of the spirit of the new year.
2. Yeo’s CNY 2024 – Warmth Sketch
Yeo’s, renowned for touching stories, impresses anew with their Chinese New Year 2024 ad, “Year of the Dragon Reunion Happiness.” It beautifully embodies the cherished annual gathering, uniting even the busiest family members. Centred on children, the ad prompts a reevaluation of the reunion’s true significance, leaving a warm and reflective impact on viewers.
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3. Taylor’s University CNY 2024 – Table Talk
Taylor’s University steps into the spotlight with its ad, “Table Talk,” reminding us that true belonging is not born out of sameness but from the shared richness of individual journeys. This ad takes a unique approach, focusing on the diverse narratives that bind us together during the Chinese New Year. With a toast to the beauty of differences, Taylor’s University crafts a narrative that feels refreshing and inclusive.
Scroll for more Top 5 CNY Ads of 2024
4. Watsons CNY 2024 – Enter The Dragons 同心同喜，过靓年！
Watsons unites a star-studded ensemble in their lavish CNY 2024 ad, “Enter The Dragons 同心同喜，过靓年！” With Mimi Chu, Amber Chia, and other celebrities, the ad guarantees Lunar New Year drama, laughter, and a grand entrance. Amid high tensions in the Dragons family, viewers can anticipate a visually captivating preparation for an unforgettable Chinese New Year.
5. HLB – Wealth of a Lasting Legacy
Hong Leong Bank’s CNY ad, “Wealth of a Lasting Legacy,” emotionally transports us to Ipoh’s renowned Sin Eng Hoe Confectionery. Unravel the story behind how a father’s wisdom became a legacy of prosperity. As we embark on the Lunar New Year, this ad reminds us of the importance of family, wisdom, and the enduring legacy we leave behind.
Bonus Treats: Extra CNY Ads to Watch
As the Lunar New Year approaches, don’t miss out on these heartwarming ads that offer their unique charm. While not in the top five, they still manage to capture the essence of the festive season. After all, when it comes to Chinese New Year ads, there’s always room for a little more joy and celebration.
Written by Joe Jerimi
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