Zara celebrates 50 years with a bold campaign, iconic faces and a creative tribute to its timeless fashion legacy.
From A Coruña to the World
Zara’s journey began humbly on May 9, 1975, in A Coruña, Spain with one store and one bold vision: to make quality fashion accessible. Fifty years later, that vision has grown into a global cultural movement. Today, with over 200 online markets and nearly 100 physical markets, Zara isn’t just a brand — it’s a symbol of how fashion can evolve, respond and reflect the times without losing its essence.
As it celebrates its golden milestone, Zara invites the world to reflect on a legacy rooted in reinvention. This isn’t about nostalgia — it’s about how far creativity can go when it never stops moving.
“50 Years, 50 Icons” — A Visual Anthem
Zara’s anniversary film, directed by the legendary Steven Meisel, is an aesthetic triumph. Titled “50 Years, 50 Icons,” it brings together 50 of the world’s most iconic models — from Naomi Campbell and Linda Evangelista to Twiggy, Paloma Elsesser and Irina Shayk — each singing Donna Summer’s “I Feel Love” in an electric homage to individuality and style. It’s more than a campaign; it’s a love letter to fashion’s transformative power.
Driven by Marta Ortega Pérez, Chair of Inditex, the film honours both the past and future. “Creativity is the heart of Zara,” she states — and with this cinematic release, it shows.
The Store That Started It All
Back in A Coruña, Zara’s first store on Calle Juan Flórez has been reimagined into a living tribute. The space now features a dreamy architectural installation that blends the city’s signature “galerías” with a modern lens. The result? An immersive boutique-café-library where curated fashion pieces meet 50 years of art, magazines, and style archives.
It’s not just a store; it’s a sensorial experience — a nostalgic nod to where it all began and a reminder that fashion, when rooted in culture, becomes timeless.
The Future Is Personal and Planet-Forward
What keeps Zara globally relevant isn’t just design — it’s data. With 300+ designers and real-time insight from global markets, Zara’s collections respond to what people actually want. And with seamless integration between online and offline platforms, the customer experience is intuitive, inclusive, and ever-evolving.
More than ever, the brand is also focused on sustainability, pledging climate neutrality by 2040 and continuing to rethink how fashion can be beautiful and responsible.
Legacy in Motion
Fifty years later, Zara proves that innovation isn’t just about newness. Sometimes, it’s about holding onto what matters — people, purpose, and design that connects. Through rhythm, reinvention, and retail theatre, Zara reminds us: fashion that listens lasts.
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