As the world gears up for Paris 2024, the Team Oakley’s “Inner Spark” campaign celebrates athletes’ resilience and inner strength.
The Real Game: Inside Battles
In sports, victories and medals are often seen as the ultimate goal. However, Oakley’s “Inner Spark” delves deeper, highlighting that the real battles lie within each athlete. This campaign is a tribute to the inner struggles and triumphs that define a champion. Caio Amato, Oakley’s Chief Marketing Officer, emphasizes, “We want to inspire kids to be fully themselves, with no filter nor holding back. After all, if you won the game within, every game is yours to win.”
A Cinematic Journey
“Inner Spark” features a series of short films narrated by football sensation Kylian Mbappé. The films vividly depict the athletes’ emotional landscapes, juxtaposing their outer performance with their inner turmoil. The narrative underscores the message, “You’ve already won without an arena, pool, or pitch,” emphasizing that true victory comes from overcoming personal challenges.
The films offer a raw, unfiltered look at the lives of Team Oakley athletes. From the highs of victory to the depths of doubt, viewers are taken on an emotional rollercoaster, riding along with the athletes as they conquer their fears and celebrate their triumphs. The visuals intertwine images of the athletes with their “inner spark,” symbolizing the connection between mastering the game within and excelling in the sport.
A Stellar Lineup
The campaign showcases a diverse array of athletes, each bringing their unique story to us. Surfing talents like Kanoa Igarashi, Bettylou Sakura Johnson, Filipe Toledo, Griffin Colapinto, and Caroline Marks; golfers Paris Hilinski and Dylan Fritelli; track and field legends Andre De Grasse and Joseph Fahnbulleh; volleyball player Taylor Crabb; cyclist Loana Lecomte; and WNBA star Diamond DeShields—all feature in this inspirational campaign.
These athletes, adorned in Oakley’s Inner Spark collection, exemplify the campaign’s essence. The collection itself is a testament to the balance between control and release, chaos and order, much like the athletes’ journeys. Each piece is designed with an organic pattern inspired by the human nervous system, featuring a vibrant colourway of celeste blue with silver accents and neon yellow frames, complemented by Prizm Ruby lenses.
Oakley Inner Spark Collection
The Inner Spark collection is led by the Sphaera, Oakley’s most advanced eyewear to date. With the widest field of view, Prizm™ Lens Technology, and a lightweight frame, Sphaera is designed to disappear on the athlete, allowing them to focus entirely on their performance.
Inner Spark Sphaera™: Engineered for peak performance, Sphaera features front vents for improved airflow and a no-slip grip with nose pads and moulded-in ear socks. It’s the pinnacle of sports performance eyewear.
Inner Spark BiSphaera™: Ideal for versatile athletes, BiSphaera transitions seamlessly from sport to everyday life. It’s Rx-ready, featuring dual-lens performance, lightweight construction, and comfort-enhancing nose pads and ear socks.
The Inner Spark Latch Panel™ was designed for both action and style. Specifically, Latch Panel features a full-rim, shield lens design with removable side shields to block distractions. Thin temples fit comfortably under a hat, and a removable leash ensures added security.
Malaysian Athletes in the Spotlight
Adding to the excitement, Malaysian athletes who qualified for the Paris 2024 Olympics will be seen sporting the Inner Spark collection. Track cyclists Dato’ Muhammad Azizulhasni Awang, Muhammad Shah Firdaus Sahrom, and Izzah Izzati Mohd Asri; as well as sailors Khairulnizam Mohd Afendy and Nur Shazrin Mohamad Latif, among others, will be showcasing Oakley’s innovative designs on the world stage.
Embrace the Spark
Therefore, ‘Inner Spark’ is more than just a campaign, it’s a movement encouraging athletes and fans alike to embrace their true selves.” The collection is now available in selected Oakley stores and optical partner stores in Malaysia. The films can be viewed on Oakley’s YouTube channel, and more details can be found on Oakley.com and @Oakley.
Embrace your inner spark, break out of the ordinary, and shine bright on and off the field.
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