Armani Beauty Launches Prisma Glass in Malaysia
The Fusion of High Shine and Lasting Hydration Takes Center Stage
The world of beauty is constantly evolving, but when a legendary brand like Armani Beauty introduces a new product, you know it’s about to change the game. Enter Prisma Glass, the latest innovation in lip gloss that doesn’t just sparkle—it cares. Recently launched in Malaysia, Prisma Glass is redefining what it means to wear gloss. Gone are the days of choosing between shine and comfort—Prisma Glass delivers both.
With its innovative oil-in-gloss technology, Armani Beauty’s Prisma Glass isn’t just another gloss in the crowd. Indeed, it represents the future of lips: high shine, hydration, and a youthful glow, all in one sleek tube. So, what makes Prisma Glass so extraordinary? Firstly, its advanced formula blends the glossiness of a traditional lip gloss with the moisturizing benefits of an oil. Furthermore, this unique combination ensures that your lips stay hydrated while achieving an unparalleled shine. Consequently, Prisma Glass not only enhances your lip look but also nurtures your lips, providing both immediate and long-lasting benefits.
The Power of Oil-in-Gloss Technology
At the heart of Prisma Glass lies a breakthrough technology—oil-in-gloss. This revolutionary formula promises multidimensional volume, creating that irresistible mirror-like shine without compromising on care. In contrast to traditional glosses that can often feel sticky or drying, Prisma Glass is instead packed with nourishing ingredients, specifically designed to smooth and hydrate the lips for up to 24 hours.
The secret behind this groundbreaking shine? Prisma Glass is composed of 62% shine-enhancing elements and includes a 15% squalane content, a key ingredient in skincare that strengthens the skin’s barrier and locks in moisture. This formula helps to keep lips soft and youthful-looking, even with continuous wear.
This lip innovation isn’t just about looks—it’s about giving your lips what they deserve: comfort, care and long-lasting hydration.
Seven Sheer Shades, Infinite Shine
Prisma Glass doesn’t just deliver on texture and hydration. Armani Beauty has crafted a collection of seven stunning, multidimensional shades. Whether you prefer a barely-there shimmer or a pop of color, Prisma Glass undoubtedly has a hue for you.
From Clear Shine for those who want a natural look, to Cherry Glaze for a more daring, bold lips, there’s something for every mood and occasion. For those who want a warm glow, Nude Glow offers an understated elegance that flatters all skin tones. Every shade is designed to offer that coveted mirror-shine finish without overwhelming the lips with shimmer.
The soft, translucent colours allow the lips’ natural beauty to shine through, while the gloss itself amplifies their appearance, creating a “stained-glass” effect that feels almost ethereal.
The Smoothing, Pillowy Effect
What makes Prisma Glass even more enticing is the luxurious sensation it imparts. The gloss’s cushiony doe-foot applicator glides effortlessly across the lips, delivering a pillowy, smooth texture that consumers rave about. According to a qualitative study conducted by Armani Beauty, women who tried Prisma Glass described the formula as addictive, smooth, and silky.
In consumer tests, the results spoke for themselves. After seven days of use, an astounding 93% of participants reported achieving a “maximum shine effect.” Furthermore, 91% felt that their lips were significantly smoother. This demonstrates not only the immediate impact of the product but also its effectiveness in delivering long-term benefits. As a result, Prisma Glass stands out for both its impressive shine and its ability to enhance lip texture. seven days of use, an astounding 93% of participants reported achieving a “maximum shine effect,” while 91% felt that their lips were significantly smoother. More importantly, after 14 days of use, 88% of the participants noticed that their lips looked healthier even without the gloss on. Prisma Glass isn’t just a gloss—it’s a treatment that improves the lips over time.
Minimalism in Design, Maximum Impact
Prisma Glass isn’t just a treat for the lips; it’s a visual delight too. Presented in a minimalist yet modern case design, the gloss is encased in a sleek transparent tube, revealing the stunning shades within. Moreover, a silver metallic cap adds a touch of luxury, while the glossy black Giorgio Armani monogram effortlessly ties it all together. The packaging reflects the same elegance and simplicity we’ve come to expect from the Armani Beauty brand.
The design isn’t merely aesthetic. The doe-foot applicator is specially designed to enhance the gloss’s smooth and enveloping effect on the lips, ensuring an even and precise application every time. Indeed, Armani Beauty has meticulously considered every detail, ensuring that all you need to do is simply swipe and shine.
Faces of the Future: Sydney Sweeney and Madisin Rian
To bring Prisma Glass to life, Armani Beauty enlisted two modern muses: actress Sydney Sweeney and model Madisin Rian. Their captivating presence in the campaign film perfectly embodies Prisma Glass’s multifaceted and youthful appeal. Sweeney and Rian, each in their own unique way, represent the next generation of beauty—effortless, radiant, and confident.
Their involvement in the campaign signals the brand’s commitment to reaching a diverse, global audience that values authenticity and self-expression. Through Prisma Glass, Armani Beauty offers a gloss that celebrates individuality while delivering maximum shine and care.
Experience Prisma Glass in Malaysia
If you’re in Malaysia, you’re in for an extra treat. From August 30th to September 1st, Armani Beauty will host a Prisma Glass pop-up event at Silverfox Café in Kuala Lumpur. Beauty lovers can explore the innovative technology behind Prisma Glass and try all seven shades in an interactive setting.
Whether you’re a gloss aficionado or someone looking to refresh your lip wardrobe, Prisma Glass is undoubtedly a must-try. Not only is it more than just makeup, but it’s also a moment of indulgence that feels both luxurious and gentle on your lips.
The Prisma Glass collection launches across Malaysia on August 30th at Armani Beauty Pavilion KL and other boutiques. Priced at RM165 per gloss, it’s a luxurious yet practical beauty essential.
For more information, you can visit their website.
