ALDO and WICKED launch a limited-edition collection in Malaysia blending style with cinematic charm.
ALDO x WICKED: A Magical Fashion Collaboration
With its latest collaboration, ALDO added a sprinkle of magic to footwear and accessories. The WICKED x ALDO Collection brings the enchanting world of Oz to life through a limited-edition capsule collection inspired by the beloved WICKED musical. Combining ALDO’s signature style with the cinematic charm of Elphaba and Glinda, the collection is an irresistible treat for fashion and theatre lovers alike.
Inspired by Oz, Designed for You
The WICKED x ALDO Collection features 21 unique designs that draw inspiration from the musical’s iconic protagonists. With emerald greens and soft pinks, the collection pays homage to Elphaba’s bold individuality and Glinda’s whimsical charm. Think daring pumps, bold bags, and statement accessories that effortlessly combine fantasy with practicality.
Each piece is designed with ALDO’s Pillow Walk™ technology, ensuring comfort without compromising on style. “Collaborating with WICKED allowed us to explore duality in design,” said Daianara Grullon Amalfitano, ALDO’s Chief Brand and Product Officer. “We’ve created something that’s equal parts whimsical and empowering.”
Where Fashion Meets Sustainability
This collaboration isn’t just about style; it’s also about making sustainable choices. As part of the launch, ALDO is introducing a Trade-In Program running from November 16 to December 31, 2024. Customers can bring pre-loved shoes or handbags to selected stores and receive ALDO vouchers in return. This program promotes recycling and ensures your old favourites find a new purpose while refreshing your wardrobe.
A Starry Premiere for a Stellar Collaboration
To celebrate this magical pairing, ALDO Malaysia partnered with Universal International Pictures Malaysia, Golden Screen Cinemas, and The Exchange TRX to host an exclusive WICKED movie premiere. The event, held on November 19 at Aurum Theatre, The Exchange TRX, brought together media, celebrities, and key opinion leaders to honour the collaboration and the movie’s highly anticipated release.
The timing couldn’t be more perfect, as WICKED Part One lands in theatres on November 22, 2024, creating a synergy between the collection and the beloved story’s cinematic adaptation.
Shop the Magic
The WICKED x ALDO Collection will be available online starting November 10, with in-store availability starting November 11. The collection will be exclusively offered at ALDO The Exchange TRX, Pavilion KL, and Suria KLCC.
From statement heels to eye-catching accessories, this capsule collection invites you to step into a world where fashion meets fantasy. It’s a limited-edition release you don’t want to miss.
For more information, please visit www.aldogroup.com and www.aldoshoes.com.my, and follow @aldo_shoes on Instagram.
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