Zendaya’s Bulgari Reborn series celebrates Roman heritage, personal transformation, and timeless expressions of modern identity.
Zendaya Stars in Bvlgari’s “Reborn: Iconic Stories”
Zendaya’s Bulgari series, the maison synonymous with bold elegance and Roman sophistication, introduces Reborn Series: Iconic Stories, a digital documentary that dives deep into the evolving spirit of icons. Leading the narrative is none other than Global Brand Ambassador Zendaya, who debuts the first episode on June 9th.
Directed by Chelsea McMullan, the episode reveals an intimate portrait of Zendaya—not as the starlet we see on red carpet, but as a woman redefining her path, rooted in courage, self-awareness, and transformation. In this series, Zendaya’s Bulgari collection doesn’t just showcase jewellery; it frames it as a mirror of identity, evolution and legacy.
Rebirth, Roman-Inspired
Reborn: Iconic Stories isn’t a campaign—it’s a manifesto. Each piece in the collection reflects the essence of Bvlgari’s iconic Roman lineage reinterpreted through a modern lens. Like the story of its muses, the collection is about transformation, personal strength, and timeless beauty that defies trends.
Take the Serpenti Tubogas Lady Watch, for example—a 35mm 18 kt yellow gold masterpiece with a single spiral bracelet, hand-applied indexes, and a cabochon-cut pink rubellite crown. It isn’t just a timepiece; it’s a declaration.
Serpenti: Symbols of Strength and Style
The Serpenti Viper collection remains at the centre of this campaign, its sinuous designs reflecting power and reinvention. The Serpenti Viper necklace in 18 kt yellow gold is effortless in form yet striking in intent. The pendant version, set with pavé diamonds on the head and tail, feels both delicate and commanding.
The earrings and rings in the collection echo the same motif—one-coil pieces that wrap softly, like whispers of power. Designed to be worn individually or layered, each piece captures a woman’s essence in movement—ever-changing, yet always rooted in strength.
Jewellery with a Legacy
Zendaya’s story is not just about fame—it’s about transformation. From a Disney ingénue to a red-carpet icon and fearless actress, she embodies the Bvlgari woman: unshakable, authentic, and timeless. Her narrative pairs seamlessly with the legacy of Serpenti, a collection that’s evolved through eras yet never lost its essence.
A Journey That Never Ends
Bvlgari’s Reborn series is more than a digital documentary—it’s a tribute to reinvention. As more episodes unfold, each featuring global talents from the Bvlgari world, we’re reminded that icons aren’t born—they are created through evolution.
Watch the series unfold on Bvlgari’s social channels and discover how legacy is not built in a moment, but across a lifetime. For more information, click here.
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