Cetaphil SkinLABS merges gentle care with science-backed innovation, redefining sensitive skin solutions for modern beauty lovers.
Where Science Meets Sensitivity – Inside Cetaphil’s SkinLABS Launch
Sensitive skin often comes with a lifetime of compromises — but Cetaphil is rewriting that story. At the Cetaphil SkinLABS launch, Malaysia’s No. 1 dermatological skincare brand revealed its advocacy-first approach. It teamed up with dermatologists, influencers, and beauty enthusiasts to make expert skin science more accessible to everyone.
“Sensitive skin deserves care backed by real science,” shared Jane Doe, Senior Brand Manager of Cetaphil Malaysia, highlighting the brand’s mission to combine clinical efficacy with everyday gentleness.
A New Era of Gentle Innovation
The event highlighted two groundbreaking products that demonstrate the power of gentleness
The Gentle Exfoliating SA Cleanser & Lotion — powered by a unique 3-acid blend — gently exfoliates while strengthening the skin barrier. This duo also hydrates for up to 48 hours, making it a must-have for smoother, more resilient skin without harshness.
“Many believe exfoliation and sensitivity don’t mix,” explained Dr. Jane Smith, Consultant Dermatologist, “but with the right formulation, you can achieve both clarity and comfort.
The second star was the Cetaphil Baby Soothing Moisturising Cream, clinically proven to soothe and protect delicate newborn skin. Infused with gentle, dermatologist-tested ingredients, it reassures parents that even the tiniest family members can experience the same trusted care Cetaphil has offered for decades.
Immersive Learning Meets Lifestyle
Far from a typical product launch, the SkinLABS event was an experience in itself. Guests navigated curated education zones, where dermatologists demystified sensitive skin concerns, and content creators shared real-life stories.
Interactive product stations allowed attendees to test textures firsthand — from the silky, non-greasy feel of the lotion to the refreshing, lightweight cleanser that leaves skin supple without stripping.
Reclaiming the Narrative for Sensitive Skin
In a beauty industry that often glorifies intensity — stronger acids, deeper peels, more aggressive routines — Cetaphil is reclaiming the conversation. “Gentleness is not weakness,” said Ms Cindy Tiu, Country Manager of Galderma Malaysia, “It’s a smarter way forward, especially for skin health.”
By putting sensitive skin in the spotlight, Cetaphil isn’t just offering products — it’s building a culture of informed, confident self-care.
The Takeaway
The Cetaphil SkinLABS launch didn’t just introduce new products; it reaffirmed a philosophy: skincare should be effective and kind to your skin. For beauty lovers, parents, and anyone navigating sensitive skin, this is a movement worth following.
Because when science meets sensitivity, the result is skincare you can truly trust.
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