Located in Bangsar, Kuala Lumpur, lifestyle retail takes a new shape. Vorwerk has opened the first Thermomix experiential flagship store in Malaysia. The store is more than retail. It is a vibrant hub for home chefs, food lovers, and Thermomix® Advisors.
A Culinary Playground in Bangsar
The flagship store is airy, open, and designed for exploration. It invites visitors to test, taste, and create daily. Live cooking demonstrations showcase the Thermomix TM7 in action. Advisor-led workshops turn curiosity into hands-on experiences, blending learning with inspiration.
Here, the product is not behind glass. Guests roll up sleeves, chop, steam, and blend—immersed in the Thermomix® lifestyle.
Why Malaysia Was the Natural Choice
Malaysia’s food culture thrives on diversity. Rich traditions mix with innovation, making it the perfect home for Thermomix’s global-first store concept.
“This marks a pivotal moment for us,” said Christine Wong, General Manager of Vorwerk Singapore and Malaysia. She added, “The flagship store builds community, inspires creativity, and connects passionate home cooks across Malaysia.”
Meet the New Thermomix TM7
The flagship launch also unveiled the Thermomix TM7, a next-gen cooking system with a sleek design and advanced guided cooking technology. It features a 10-inch colour touchscreen, ultra-quiet motor, and guided cooking that adjusts time, temperature, and speed automatically.
The TM7 replaces over 20 tools: blender, steamer, slow cooker, sous vide, and more. It even cleans itself after use. Linked to the Cookidoo digital platform, the TM7 provides access to more than 100,000 recipes worldwide, updated regularly with AI.
Retailing at RM7,980, it is available at the Bangsar flagship, online at Vorwerk.com.my, and through Thermomix® Advisors.
More Than a Kitchen Gadget
The Thermomix experiential flagship store in Malaysia reframes the appliance as a lifestyle, not just a gadget. Workshops cover quick weekday meals, festive feasts, and health-focused recipes. Every event proves the TM7 is versatile and practical.
Thermomix Advisors remain central, elevating their role from sellers to mentors. They create connections between innovation and local cooking traditions.
Why It Matters for Malaysia
This flagship is not just about sales. It represents how retail evolves—into immersive, interactive, lifestyle-driven experiences.
Consumers today seek more than transactions. They want inspiration, education, and community. Thermomix® now offers all three in one space. The brand positions itself as essential for Malaysia’s next generation of home chefs, reinforcing the country’s food-loving identity.
Cooking, Connected
The launch of the Thermomix experiential flagship store in Malaysia signals a cultural shift. Cooking becomes smarter, easier, and more connected.
In Bangsar, inspiration simmers daily. For food lovers and home chefs, the flagship is where technology meets tradition, and meals become moments.
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