If feeling yourself had a scent, it would probably smell like MYSLF L’ABSOLU, the latest fragrance from YSL Beauty.
Designed for those who live unapologetically and feel deeply, this scent isn’t just about smelling good — it’s about feeling everything.
Crafted by perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, MYSLF L’ABSOLU elevates the house’s masculine icon into something bolder, freer, and surprisingly radiant. It’s the kind of fragrance that turns heads without trying too hard; confident but never loud, elegant but with a kick.
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The Scent: Absolutely Intense
Forget everything you know about “intense” fragrances. MYSLF L’ABSOLU doesn’t go heavy; instead, it glows. The perfume opens with a sparkling burst of ginger and green cardamom, mingling with YSL’s signature vert de bergamot essence. The result? A cool, spicy introduction that feels instantly uplifting.
At its heart, the scent blossoms — literally — with orange blossom absolute sourced from YSL Beauty’s Ourika Gardens in Morocco. This floral note captures the brightness of fresh petals and the clean sensuality of skin warmed by sunlight. Finally, a base of patchouli heart brings warmth, depth, and that irresistible touch of sensuality.
It’s woody, floral, and luminous all at once — the kind of blend that sticks in memory long after it fades from the skin. As perfumer Antoine Maisondieu explains, “L’ABSOLU amplifies both the sensual and clean effects of the original, without becoming a caricature of masculinity.”
The Design: A Silver Statement
MYSLF L’ABSOLU doesn’t just smell iconic — it looks the part too. The bottle, redesigned by award-winning designer Suzanne Dalton, channels YSL’s sleek, androgynous aesthetic. The dark-silver lacquered finish mirrors the luminous scent inside, while the YSL Cassandre logo is embossed directly into the glass, not printed. It’s a small but powerful detail that screams couture craftsmanship.
YSL Beauty believes in feeling good responsibly, and the design also reflects the brand’s Reduce Our Impact initiative. The bottle contains recycled glass, the packaging is FSC™ MIX certified, and the factories producing it run on 100% renewable energy. Conscious luxury? Yes, please.
The Campaign: Austin Butler, Absolutely MYSLF
Fronting the campaign is none other than Austin Butler, whose effortless charisma and emotional depth mirror the fragrance itself. The Elvis actor channels his most authentic self in a digital campaign directed by Aidan Zamiri, known for his dreamy, cinematic visuals.
Shot with kinetic energy and a touch of Gen-Z spontaneity, the film captures Austin running through fields of orange blossoms, laughing, and dancing with total abandon. It’s not just a fragrance ad — it’s a manifesto for joy, movement, and freedom.
As Butler puts it, “It was pure joy. The joy of movement, the joy of letting go, of being completely in the moment.”
Feel It All, Feel Everything
At its core, MYSLF L’ABSOLU is about celebrating every side of who you are — bold, emotional, complex, and joyful. Priced at RM575 (60ml) and RM800 (100ml), it’s available at all YSL Beauty boutiques and counters nationwide.
It’s more than just a scent; it’s a mood, a mindset, a reminder that confidence is quiet and authenticity is magnetic. So, go ahead — spray, smile, and feel it all.
Because this time, feeling good is the new luxury.
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