Prada Beauty launched its new Skin and Colour Collections marking a significant moment for beauty enthusiasts at the iconic Ilham Tower.
The evening was a blend of sophistication and glamour, embodying the essence of Prada’s innovative approach to beauty. Attendees were treated to an immersive experience highlighting the brand’s commitment to redefining beauty through technology and creativity. An array of stars and influencers from across Southeast Asia was spotted at the event including Thai actor Win Metawin, Eyka Farhana, Chris9nna Kuan, Jane Lau, and Juwei Teoh.
Rethinking Beauty: Prada’s Vision
Since its inception in 1913, Prada has been a beacon of radical elegance and intellectual purity, continually challenging conventions. Today, Prada redefines beauty with a forward-thinking vision that merges technology and creativity offering a fresh perspective on self-reinvention. The new Prada Skin and Color Collections are a testament to this philosophy designed to adapt to the ever-changing environment and empower individuals to explore their unique expressions of beauty
Products such as the Augmented Skin Day & Night Cream, the Face & Eye Serum, and the Cleanser & Makeup Remover, are formulated with Prada’s Adapto.gn Smart Technology™. As a result, these items deliver exceptional skincare benefits. Additionally, this innovative technology ensures that each product meets the highest standards of quality and performance. This complex is derived from adaptogens—rare plants known for their resilience. It enhances the skin’s natural ability to renew, regenerate, and reinforce itself. As a result, it provides both instant and long-term benefits.
Exploring Prada Colour
Prada Colour invites you to explore the myriad shades of self-expression. The collection includes a range of products for eyes and lips, all designed with fashion-curated colours and smart textures. The formulations are skin-conscious and encased in minimalist yet sophisticated packaging that reflects Prada’s aesthetic of luxury and responsibility.
One standout product is the Prada Reveal Skin Optimizing Foundation, which enhances the skin’s tone, luminosity, and texture. Utilizing the exclusive IRL (In-Real-Life) micro-filter™ technology, the foundation provides a soft matte finish and a naturally radiant complexion with breathable 24-hour wear
Sustainable Beauty: Prada’s Commitment
Prada’s new collections are not just about beauty but they also emphasize sustainability. The products are designed with refillable packaging to reduce environmental impact. For example, the Augmented Skin Day & Night Cream’s refillable design allows for 86% less packaging use compared to repurchasing a full new product. This eco-conscious approach extends to the entire product development process. Each item is crafted with both luxury and environmental responsibility in mind.
Prada Beauty is now available at Pavilion Kuala Lumpur and online at Prada-Beauty.com.
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