Emporio Armani officially names Hun Haqeem as Malaysia’s first Fragrance Ambassador, reflecting his magnetic presence and rising star power.
This move signals not only the brand’s deepening commitment to regional storytelling but also highlights the power of representation in global luxury.
As the face of Emporio Armani’s Stronger With You fragrance, Hun channels a perfect blend of natural elegance and modern masculinity, seamlessly embodying the scent’s message of connection, freedom, and authenticity.
“The brand’s values of timeless elegance and understated sophistication really speak to who I am,” shares Hun.
A Star On the Rise
To say Hun Haqeem is having a moment is an understatement. From his breakout performance as Aliff Hadi in the local adaptation of W: Two Worlds to his recent role as Soloz in Game of Life, Hun’s versatility and charm continue to captivate audiences.
He represents a new wave of talent—bold, grounded, and culturally in tune. Hun isn’t just a face of fragrance; he’s a symbol of what today’s leading men can be: charismatic, expressive, and deeply connected to their roots.
Stronger With You: A Fragrance for the Bold
At the heart of this partnership lies the Stronger With You fragrance, a scent crafted for the confident and romantic. With a composition that exudes warmth, spice, and modernity, it’s no surprise Armani Beauty selected someone as expressive as Hun to represent its identity.
This scent isn’t about overpowering—it’s about presence. A signature fragrance that lingers, it captures the energy of togetherness while celebrating individuality. In many ways, it’s a perfect match for Hun’s style: understated, yet unforgettable.
Armani Beauty’s Commitment to Meaningful Beauty
With over two decades in the beauty sphere, Armani Beauty remains a pioneer in marrying luxury with purpose. From Luminous Silk Foundation to Acqua di Giò, the brand’s legacy continues to evolve, incorporating conscious sourcing, sustainability efforts, and a deep commitment to the arts—including long-standing partnerships with film festivals like Venice and Berlin.
By selecting Hun Haqeem as their Malaysian face, Armani extends its ethos of beauty that tells a story—one that is rich, global, and increasingly inclusive.
Fragrance First
Hun Haqeem’s appointment isn’t just a brand milestone—it’s a cultural moment. It signals a shift where Malaysian voices take centre stage in the world of prestige beauty. As Hun steps into his role with Emporio Armani, he does more than represent a fragrance—he champions a new era of style, confidence, and authentic connection.
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