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Inside Furniture And Choice Malaysia’s First Showroom

Joe Jerimi

The Shift From Screen to Space

Furniture And Choice Malaysia opens its first physical showroom in Kuala Lumpur, and it feels like a quiet but confident statement about how Malaysians want to live now. After years of building trust online, the brand steps into the tangible with a space that prioritises comfort, intention, and lived experience over spectacle.

Located in Oval Damansara, the showroom marks a natural evolution from digital discovery to physical reassurance. This is not a retail floor designed to overwhelm. It is a space meant to slow visitors down, inviting them to sit, touch, and imagine furniture as part of daily life rather than a styled fantasy.

A Showroom Designed for Real Living

Furniture And Choice Malaysia describes the space as one created for everyday living, and the design delivers exactly that. Thoughtfully arranged room settings allow visitors to experience sofas the way they would at home, complete with natural proportions, tactile fabrics, and a sense of ease that feels lived in rather than staged.

The showroom bridges the emotional gap between browsing online and committing to a purchase. In a time where furniture buying often happens through screens, this physical environment restores confidence by allowing customers to engage with materials, finishes, and comfort in person.

The Elise Sofa Takes Centre Stage

At the heart of the showroom launch is the Elise Sofa, chosen as the hero piece for good reason. With deep seating, low proportions, and a cocooning silhouette, the Elise Sofa reflects the brand’s philosophy of relaxed, thoughtful living.

Available in armchair, two -seater, three- seater, and L-shaped configurations, the Elise adapts easily to different homes and lifestyles. It feels contemporary without chasing trends, and inviting without excess. This is a sofa designed for long conversations, slow weekends, and moments of pause.

In many ways, the Elise Sofa defines what Furniture And Choice Malaysia does best. It prioritises comfort without sacrificing design, and style without intimidation.

More Than a Retail Destination

Beyond its role as a showroom, the space also serves as the brand’s physical heartbeat. It will host future product launches, collaborations, and community-led experiences, transforming the showroom into a place of ongoing connection rather than a one-time visit.

This approach feels timely. As consumers seek meaning in the objects they bring into their homes, Furniture And Choice Malaysia positions itself as a brand that understands living as an experience, not just a transaction.

A Confident Step Forward

Furniture And Choice Malaysia’s first physical showroom signals a clear understanding of modern Malaysian lifestyles. It is calm, considered, and rooted in real needs. The Elise Sofa anchors this vision beautifully, offering comfort that feels intentional rather than indulgent.

This is not furniture designed to impress guests. It is furniture designed to live with.

Showroom Information

Furniture And Choice Malaysia Showroom
📍 Unit 3-6, Oval Damansara, 685 Jalan Damansara, Taman Tun Dr Ismail, Kuala Lumpur
📅 Opened 5 February 2026
🌐 www.furnitureandchoice.com.my

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