Malaysia’s biggest beauty event returned stronger than ever. KL International Beauty Week, empowered by guardian, dazzled with beauty innovations and empowering experiences, setting a new benchmark for the beauty scene.

Empowered by Guardian Malaysia, the biggest beauty convention took place over three days from the 22nd to the 24th of November 2024 at MVEC Hall 1, Mid Valley Megamall, with a line-up of 160 brands showcasing their latest beauty products.
Here’s a quick recap of what went down.
A Big Milestone for KLIBW



Building on the phenomenal success of KLIBW 2023, which attracted over 18,000 attendees and garnered an impressive 195 million social media reach, KLIBW 2024 has surpassed expectations by drawing an astounding 25,000 attendees this year. According to Lira Jamaluddin, Creative Director of KL International Beauty Week, “We are incredibly proud of how KL International Beauty Week has grown over the past three years and we look forward to empowering Malaysia’s beauty industry together with guardian. We aim to build a vibrant beauty community that connects consumers, beauty content creators and entrepreneurs.” KLIBW continues to set the standard in the local beauty industry, showcasing the latest and most innovative beauty trends.
The Latest Beauty Trends with guardian Malaysia


Guardian Malaysia is proud to collaborate with KLIBW to showcase the best in current beauty trends. The #IYKYK Beauty category featuring ‘Clean Beauty’, ‘Glass Skin’, and ‘Glowing Inside Out, have become the talk of the town. In addition, Anna Ag, the Marketing Director of Guardian Malaysia is set to prioritise Malaysian-made beauty brands, making them accessible to all Malaysians, set under the #LoveForLocal Beauty category.
KLIBW: Beauty Stage and Beauty Lounge



Beyond exploring 160 beauty booths KLIBW offers many curated experiences and activities to keep visitors engaged during the 3 days event. The Beauty Stage offered attendees the chance to connect through intimate sessions with beauty influencers and brand ambassadors. The Beauty Lounge provided an exclusive setting for meet-and-greet opportunities with celebrities and influencers—far more than just a spot for coffee and relaxation. Adding to the excitement, KLIBW proudly hosted its annual Makeup Competition, with this year’s enchanting theme, Blush & Bloom, the competition celebrated creativity and emerging Makeup Artists. We would like to thank our makeup sponsors Kevin & Coco.



Adding to the excitement, KLIBW delighted attendees with its Beauty Passport, gifted to the first 1000 visitors each day. This unique feature enhanced the overall experience, allowing attendees to redeem prizes ranging from samples to full-size products. On top of that, visitors were treated to exclusive goodie bags, with an impressive 4,000 distributed daily. To amplify the buzz, KLIBW encouraged attendees to share their experiences on social media using the hashtags #KLIBW and #KLBeautyWeek, making the event a true digital sensation.
The Highlighter Best of Beauty Awards



This year, KL International Beauty Week hosted its first Beauty Awards ceremony, which lasted for two days. Local and International beauty brands were recognised as winners of The Highlighter Best of Beauty Awards, and The Guardian Best of Beauty Awards. 52 beauty brands made it to the list and awards were presented by none other than famed beauty reviewer, Troy Ling, and well-known Aesthetic doctor, Dr Chong Ian and Makeup artist to the stars Aida Jasmeen. The Highlighter Best of Beauty Awards continues to celebrate the best in beauty.
KLIBW 2025: What To Expect
What’s in Store for KLIBW 2025? The Beauty Event You Can’t Miss
Expect a dazzling lineup of activities that promise more than just moments to remember—they’ll be moments to cherish. Think immersive beauty experiences, insider tips from the industry’s leading experts, and a front-row seat to the future of beauty trends. Whether you’re a seasoned beauty aficionado or just dipping your toes into the world of serums and glow sticks, KLIBW 2025 is where you’ll want to be.
Mark Your Calendars For Upcoming Beauty Events
The Beauty House, 17-18 May 2025, Rumah Tangsi
KL International Beauty Week 2025, 24-26 October 2025, Midvalley MVEC.
Want the scoop before everyone else? Keep your eyes on the official KL International Beauty Week website for exclusive updates and sneak peeks. Trust us—you won’t want to miss what they have in store.