From Flame to Flamme Dorée: Le Creuset’s Centennial Tribute to Tradition and Innovation
When a kitchen brand lasts a hundred years, it’s not by accident—it’s because it becomes something bigger than just cookware. At The Highlighter MY, we’ve seen countless trends come and go, but few things have stood the test of time quite like Le Creuset. From its signature cast-iron Dutch ovens to its ever-expanding rainbow of enamel finishes, Le Creuset doesn’t just sit on the stove—it lives in our family recipes, Sunday roasts, and weeknight stews.
As Digital Director, I’ve watched this brand evolve into a lifestyle cornerstone for cooks, collectors, and design lovers alike. And now, as Le Creuset celebrates its 100th anniversary, the legacy continues—blending rich heritage with bold new ideas for the modern kitchen.
Here’s how the brand is marking this extraordinary milestone, and why its story still resonates with home cooks around the world.
A Legacy Cast in Iron: The Century-Long Journey
Founded in 1925 in the French village of Fresnoy-le-Grand, Le Creuset started with one goal: to revolutionise cookware with vibrant colour and superior cast iron performance. A century later, it’s not just a success story—it’s a global icon.
Every piece is still crafted with the same precision and care, blending form with function. These are the pieces that get passed down, not because they’re old, but because they endure. They’re as much a fixture in modern homes as they were in the kitchens of our grandparents.
Honouring the Past, Inspiring the Future
To celebrate 100 years of culinary tradition, Le Creuset is rolling out three standout initiatives that pay tribute to its past while looking boldly ahead.
1. Stories of Inspired Tradition
Their global video campaign brings together chefs, creators, and fans of the brand to share what Le Creuset means to them. It’s not just about cookware—it’s about the stories behind the meals, the memories built around tables, and the timeless rituals that define our kitchens.
2. An Icon, Reimagined: The Flamme Dorée
Le Creuset’s iconic Flame colour gets a glamorous update in 2025 with Flamme Dorée—a shimmering, limited-edition hue that celebrates the original while embracing innovation. This special edition features a third layer of enamel infused with light-catching minerals, turning everyday cookware into a centerpiece.
With over 200 colours and nearly 1,000 product shapes to date, this launch shows that even a hundred years in, Le Creuset is still evolving—and still setting the standard.
3. 100 Years, One Remarkable Story
In collaboration with luxury publisher Assouline, Le Creuset is releasing a coffee table book titled Le Creuset: A Century of Colourful Cookware. It’s more than just a visual feast—it’s a deep dive into the design, heritage, and emotion that have shaped the brand’s journey. Expect rare archival photos, chef profiles, and insights that bring the last 100 years to life.
Why Le Creuset Still Belongs in Your Kitchen
The real reason Le Creuset matters? It adapts. Whether you’re cooking rendang for Raya or a quick shakshuka on a lazy Sunday, these pieces are made to perform—and made to last. In a world of fast everything, Le Creuset reminds us of the beauty of slow cooking, of craftsmanship, of doing things well.
Its centennial isn’t just about the past. It’s a reminder that tradition can be stylish, that quality never goes out of fashion, and that the kitchen is still the heart of the home.
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