L’Oréal Paris REDManifesto ignited KLFW 2025, celebrating fearless beauty and fashion in striking, unapologetic red.
Bold in Red with L’Oréal Paris
voices through fearless storytelling.
and mindful living.
KL Fashion Week 2025 witnessed a powerful and unapologetic takeover of the runway, courtesy of L’Oréal Paris. The iconic beauty house introduced its REDManifesto, a movement that fuses fashion, beauty and purpose in one electrifying showcase. This was not just about lipstick or couture — it was about redefining confidence, individuality and the spirit of modern womanhood.
L’Oréal Paris Celebrates Beauty on the Runway
As the official makeup partner of KLFW 2025, L’Oréal Paris transformed the backstage into a living canvas.
Models, styled in looks inspired by the Power of Red, glided down the runway with fierce yet refined energy. The colour red, long a symbol of passion and resilience, became the thread that tied each look together — from daring lips to sculpted, radiant skin.
The collaboration seamlessly blurred the lines between the beauty chair and the front row, and it proved that makeup is not an accessory but an extension of the fashion narrative. Every model carried the same underlying message: that beauty is personal, and power is wearable.
The Power of Red
The REDManifesto goes beyond pigment — it’s a philosophy. Through this initiative, L’Oréal Paris encourages individuals to embrace their own version of red, whether it’s a soft berry tint or a bold scarlet statement. The campaign champions self-worth, inclusivity, and fearless self-expression.
authenticity.
emotional intelligence.
Supported by a diverse cast of models and creators, the message landed with impact. In a time when trends change overnight, L’Oréal Paris’s take on red felt timeless yet relevant, making it a defining moment in this year’s KLFW calendar.
A Cultural Conversation
The show was more than a runway — it was a cultural conversation. It tapped into the intersection of global beauty ideals, Malaysian fashion innovation, and the rising influence of social storytelling. With cameras flashing, TikTok live streams buzzing, and beauty creators posting their take on the looks, the REDManifesto extended far beyond the venue, becoming a shared digital moment.
Closing in Red
As the final model exited the runway under a cascade of crimson light, the message was clear: red is not a trend, it’s a declaration. KL Fashion Week 2025 didn’t just host a fashion moment — it witnessed a movement. And in the world of L’Oréal Paris, red is forever in season.
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