Celebrate Chinese New Year with Martell’s exquisite cognacs and exclusive gift sets. Martell’s artistry blends tradition and refinement, crafting festive spirits for every sip.
From the iconic L’Or de Jean Martell Zodiac Edition to collaborations with celebrated artists, each piece in this collection is a statement of elegance, innovation and luxury. Martell’s 2025 Lunar New Year collection delights connoisseurs and gift-seekers alike.
L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent


To honour the Year of the Snake, Martell presents the limited-edition L’Or de Jean Martell Zodiac Edition – Assemblage du Serpent. Crafted with over 1,400 eaux-de-vie by Cellar Master Christophe Valtaud, this masterpiece embodies the snake’s elegance, intelligence, and grace.

Housed in a crystal decanter and limited to just 500 individually numbered pieces, this cognac blends notes of citrus, tobacco, candied fruits and tonka bean. A sensory masterpiece for cognac connoisseurs, this exquisite spirit is truly rare.
A Celebration of Heritage with Ivan Lam


To commemorate its 130th anniversary in Malaysia, Martell has partnered with renowned Malaysian artist Ivan Lam for the Martell Cordon Bleu Limited Edition. The design is a visual love letter to the union of French and Malaysian heritage, featuring iconic symbols like the hibiscus and fleur-de-lis.
With only 130 bottles available, this collaboration is not just a collector’s item—it’s a celebration of cultural connection and creativity.
Wu Jian’an’s Artistic Vision
Martell continues to celebrate craftsmanship and innovation with Chinese artist Wu Jian’an. His bold, multi-layered designs adorn the limited editions of Martell Cordon Bleu, Noblige, and XO. Inspired by the cognac-making process and the joy of Lunar New Year celebrations, Wu’s work features intricate firecrackers, lanterns, and vibrant motifs that reflect Martell’s legacy and festive spirit.
These pieces are more than just cognac—they’re an artful centrepiece for any Lunar New Year table.
The Iconic Martell Cognacs


- Martell Cordon Bleu Limited Edition: Orchard fruits and candied orange notes define this classic cognac, perfect for celebratory gatherings. Presented with artistic flair, it’s the perfect gift or indulgence.
- Martell Noblige Limited Edition: Pear, prune, and caramelized grape flavours in this youthful blend complement seafood, symbolize prosperity, and delight adventurous palates.


- Martell XO Giftset: Bold fig and walnut notes culminate in an exceptionally long finish. It’s a testament to Martell’s heritage of excellence.
- Martell VSOP Limited Edition: Versatile and sophisticated, this cognac is wrapped in vibrant designs inspired by festive traditions. Paired with curated accessories, it’s perfect for gifting or savouring during celebrations.
Celebrate with Style
Martell 2025 Lunar New Year collection elevates celebrations for cognac enthusiasts and festive shoppers. Pair these exceptional blends with chocolate, cheeses, or traditional dishes to enhance the experience.
Visit Martell’s official site for more information or purchase the collection through Lazada and Shopee for added convenience.
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