A Lucky Start to the Lunar New Year
Nespresso unveils its “Unforgettable Taste for New Beginnings” campaign, bringing the spirit of the Lunar New Year (LNY) to life with coffee blends, curated accessories, and innovative recipes. Inspired by the lucky knot and the Year of the Wood Snake, the collection is a harmonious blend of tradition and modern elegance. From intricate designs to revitalising coffee experiences, this launch embodies prosperity, renewal, and connection.
The Star of the Collection: Ginseng Delight
At the heart of this campaign is the limited-edition Vertuo Ginseng Delight. Infused with caramel and ginseng extract, this invigorating double espresso awakens the senses. Perfect for quiet mornings or festive gatherings, this hero blend symbolizes vitality and balance. Available in the Vertuo Discovery Assortment (RM260.50) and the Original Discovery Assortment (RM239), these curated packs bring a diverse flavor palette to every coffee lover.
Accessories That Elevate Festivities
Adding to the celebrations, Nespresso introduces accessories steeped in cultural charm. Vibrant red packets with the signature snake knot motif, limited-edition LNY Lume Gran Lungo Mugs (RM128), and a foldable tote bag (available as a gift with purchase) make every moment elegant. For gifting, the Original LNY Gifting Box (RM186) and Vertuo LNY Gifting Box (RM210.50) offer a delightful mix of coffee blends, accessories, and cultural flair.
Exclusive Recipes for a Festive Table
The campaign also features indulgent recipes:
Spring Garden: A caramel macchiato base paired with rose petals and dried cranberries, reflecting renewal.
Double Vigour: A zesty blend of orange, apple, and longan honey, symbolising peace and success.
Both recipes are easy to recreate and available on their official website.
Coffee Machines at Festive Prices
Celebrate Lunar New Year with café-quality brewing at home. Nespresso offers exclusive discounts on the sleek Essenza Mini & Aeroccino 3 Milk Frother Bundle and the vibrant Vertuo Pop Spicy Red Machine, ensuring a perfect start to your coffee ritual.
Join the Festivities
The Nespresso Lunar New Year collection is available from January 8, 2025, at Nespresso boutiques and online. Celebrate renewal, connection, and prosperity with every sip of Nespresso’s thoughtfully curated blends.
