NMIXX stars in GUESS Spring 2025 campaign, blending K-pop charisma with bold global fashion in a fearless new direction.
Denim, Reimagined: Mocha Mousse Meets Mirror Worlds
NMIXX has been chosen by GUESS for their Spring collection this year. The campaign’s core is a futuristic homage to GUESS’s signature denim, infused with this year’s trend hue—Mocha Mousse. Complemented by reflective props and silver tones, the styling feels sleek, minimal, and assertively modern. Among the head-turners: grey bleached denim and vintage-washed finishes that balance nostalgia with a crisp, fashion-forward edge.
Sullyoon stuns in an effortlessly cool ensemble, pairing the ARNELA heart-shaped bag with a sleeveless tee, reintroducing femininity through youthfulness. Meanwhile, Kyujin embodies urban attitude, rocking the GEN bowling bag with a sheer patterned blouse. Together, they redefine how accessories speak louder than trends.
GUESS Girl Energy, Through NMIXX’s Eyes
Flipping the tone, the second concept captures carefree days and street-style sweetness. Inspired by the original “GUESS Girl” spirit, this drop embraces oversized silhouettes, easy-wear denim Bermudas, and pique striped shirts. Think effortless cool with a hint of rebellion—echoing NMIXX’s duality between edgy performers and everyday girls next door.
It’s in these playful moments that GUESS and NMIXX speak most fluently to the new generation. It’s not just about dressing up, but about dressing for your mood, your rhythm, your story.
K-Pop Meets Cult Classics
Why NMIXX? Because they’re more than a chart-topping group—they’re a cultural compass for Gen Z. Their fresh take on performance, fashion, and identity makes them a natural extension of GUESS’s energy. This partnership doesn’t just capture a vibe—it defines it.
To celebrate, GUESS is releasing exclusive NMIXX photocards and a limited-edition reusable bag. These pieces will be available at selected Malaysian stores, including GUESS Pavilion KL, Queensbay Mall, AEON Tebrau—and online via www.guess.my. The first drop is already live; the second arrives in June 2025.
Beyond Style: A New Fashion Movement
With over 1,000 retail locations globally and fresh momentum through its acquisition of rag & bone, GUESS continues to command the global style stage. The GUESS x NMIXX campaign is more than a collaboration—it’s a modern manifesto of what fashion can be when you embrace both heritage and the pulse of now.
Whether you’re here for the denim revolution or the signature bags, this collection is bold, spirited, and completely unapologetic.
A Love Letter to Style and Self-Expression
This Spring, GUESS invites you to step into a wardrobe where denim tells a new story and accessories echo confidence. With NMIXX leading the way, this campaign dares to go beyond trends—it taps into something real. Visit their website here for more information.
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