Jewellery lovers and design enthusiasts witnessed a moment of prestige as Poh Kong, Malaysia’s leading jewellery brand, celebrated the royal launch of its Anggun “Pesona Tanjung” series.
The event was graced by D.Y.M.M. Tengku Permaisuri Hajah Norashikin, Tengku Permaisuri Selangor, marking an occasion where tradition met modern artistry in true Malaysian fashion, all graciously hosted by Poh Kong.
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The launch took place at Poh Kong’s cutting-edge manufacturing headquarters in Shah Alam, reaffirming the brand’s dedication to homegrown craftsmanship and creative innovation. The moment wasn’t just about introducing a new jewellery line; it was about celebrating Malaysia’s position as a regional force in luxury design.
Inspired by Selangor’s Bunga Tanjung
The Pesona Tanjung series is a poetic interpretation of Selangor’s official state flower, the Bunga Tanjung (Mimusops elengi). Known for its delicate nine petals, the flower symbolises unity, purity, and resilience — values that resonate deeply with Poh Kong’s creative philosophy.
Each design within the collection reflects these qualities, blending gold artistry with contemporary silhouettes. The pieces exude strength and softness, crafted for women who embody grace in motion. The Anggun line, long celebrated for representing Asia’s Beauty, continues its narrative through Pesona Tanjung, translating heritage into wearable elegance.
According to Ms Christine Choon, Managing Director of Poh Kong Jewellery Manufacturer Sdn Bhd, “The Anggun collection reflects harmony — inspired by the beauty, grace, and strength of women, and realised through the skill of our artisans.” Her statement beautifully mirrors the essence of the brand: a bridge between art, tradition, and the modern woman’s spirit.
Craftsmanship at its Finest
Behind every Anggun creation lies the precision and passion of local artisans. Poh Kong’s Shah Alam facility, established in 2001 with an investment of RM30 million, stands as the backbone of the brand’s operations. This facility integrates advanced technology with age-old goldsmithing expertise, ensuring every piece meets world-class standards while preserving Malaysian artistry.
Spanning decades of evolution, the site includes a 4,000-square-foot training centre dedicated to nurturing local talent — proof that Poh Kong’s success is built on its people. Upgraded systems, sustainable practices, and a commitment to innovation keep the brand ahead in both creativity and integrity.
As Dato’ Eddie Choon, Executive Chairman and Group Managing Director of Poh Kong Holdings Berhad, said, “Poh Kong has always been more than a jewellery brand. It is a homegrown success story built on trust, craftsmanship, and innovation. Our vision is to continue setting new standards for design and quality.”
A Legacy of Malaysian Brilliance
As Poh Kong approaches its 50th anniversary in 2026, the brand’s story continues to inspire. From its humble beginnings in 1976 to becoming Malaysia’s largest jewellery retail chain, Poh Kong represents more than craftsmanship; it represents identity, artistry, and pride.
With collections like Anggun “Pesona Tanjung”, the brand reminds us that true beauty lies in the balance between heritage and innovation. For the woman who wears Poh Kong, each piece is more than jewellery — it’s a quiet declaration of who she is and where she comes from.
Discover more about Poh Kong’s Anggun collection at Poh Kong
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