YSL Beauty gave Malaysian beauty lovers a reason to rethink their base game with the launch of the All Hours Glow Foundation.
It was not just another foundation drop; All Hour Glow Foundation by YSL Beauty was an upgrade that fused couture makeup artistry with skincare-driven science. Imagine a base that looked flawless, felt weightless, and still cared for your skin long after you washed it off. That was the promise; and for many, the reality.
What Made It Different
The All Hours Glow Foundation was designed for luminous perfection. Its serum-based formula infused 78% skincare ingredients, creating a hybrid between foundation and treatment. Hyaluronic acid locked in hydration for hours; niacinamide brightened uneven tones; and jasmine petal extract sourced from YSL’s Ourika Gardens soothed and revitalised.
Consumer tests backed it up. Within two weeks, 96% of users reported more luminous skin, 97% said their skin felt smoother, and 96% found it plumper. The product was not only makeup; it actively improved the skin’s texture over time.
Wear That Lasted As Long As You Did
YSL designed this foundation to move with you from desk to dinner. The formula was enhanced with wear-extending polymers, keeping coverage intact through packed days and long nights. Unlike heavy, mask-like bases, this one delivered a breathable, second-skin finish that radiated under any light. With 40 shades, it catered to diverse skin tones while adding a new layer of glow to the beloved All Hours franchise.
Rosé and Her Glow Crew
Global music star Rosé headlined the campaign, marking her first major role for YSL Beauty. Known for her unapologetic artistry and bold fashion identity, she was joined by a crew of style icons. They embodied individuality and raw confidence. Together, they embodied the brand’s unfiltered energy; luminous skin was no longer just a look, it was a statement.
The campaign film leaned into monochromatic visuals and science-inspired imagery, pairing Rosé’s star power with the foundation’s skincare innovation. It was more than marketing; it was mood.
The Korean Glow Look by Sam Visser
YSL Beauty’s global makeup artist Sam Visser curated a signature Korean Glow Look to showcase the foundation’s potential. Inspired by the luminous complexion trend rooted in Korean beauty, the look layered YSL skincare with strategic highlighting. It was finished with soft touches of blush. Finished with glossy, bitten lips, it reflected both Parisian couture and K-beauty aesthetics in one routine.
Grab Yours Now
The All Hours Glow Foundation proved that base makeup could be more than coverage. It could also be skincare, self-expression, and couture artistry in one. With Rosé leading the campaign and Sam Visser’s glowing vision, YSL reminded us that glow was not just about radiance. It was also about confidence. And in 2025, confidence was the real luxury.
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