Saudi Tourism Authority is bringing together Saudia Airlines, Touch ‘n Go Digital, and 11 travel agencies to present a curated showcase.
Saudi Arabia is not only a destination for Umrah but also a place filled with joyful moments waiting to be explored. From spiritual Umrah+ extensions to leisurely escapes across the kingdom. Visitors can enjoy airline discounts, cashback promotions, special package perks, and even anniversary lucky draws for selected Umrah+ bookings.
For many Malaysians, Saudi Arabia has long been associated with its major cities. Last week’s fair, however, highlighted a different side of the kingdom, drawing attention to its lesser-known destinations that truly left a mark.
1. Abha, Aseer Region — A Cool Mountain Escape
Known as the “Green Heart,” Abha revealed a refreshing side of Saudi Arabia with its cooler climate, terraced mountain peaks, sprawling national parks and heritage villages such as Rijal Almaa. It quickly became a favourite for travellers seeking nature, fresh air and quiet tranquillity.
2. Al Baha — Mist, Mountains and Timeless Beauty
Perched high along the Sarawat mountain range, Al Baha introduced visitors to stone watchtowers, lush woodlands and the striking marble village of Dhee Ayn — landscapes that feel almost cinematic at every turn. Together, these destinations reveal that Saudi Arabia is far more diverse, scenic and surprising than you imagined.
3. A First Look at “Winter is Alive”
Visitors also received an early preview of Saudi Arabia’s “Winter is Alive” program, unveiling the kingdom’s most anticipated cultural and entertainment offerings. From Riyadh Season attractions to heritage explorations in Diriyah and coastal adventures along the Red Sea, the program paints a picture of a winter holiday filled with culture, nature and excitement.
The experience felt like a fresh interpretation of Winter — warm in spirit, richer in stories, and full of unexpected beauty.
Exclusive Deals Just For You
Exclusive deals await travellers with Saudia Airlines, offering up to 25% off flight tickets and an extra 2% cashback for Touch ‘n Go users, bringing the total to 5%. Guests can also stand a chance to win exciting lucky draw prizes, including a Perodua Axia, and enjoy complimentary excursions, train rides, and exclusive merchandise through the Umrah+ packages. These special offers make discovering Saudi Arabia not only inspiring but also effortlessly accessible.
These offers make Saudi not just inspiring, but accessible.
A Visit That Sparks New Travel Advertures
The Saudi Travel Fair 2025 left many Malaysians with a renewed fascination for the kingdom — its mountains, its culture, its modern charm. For those who attended, it sparked new travel dreams and reminded them why Saudi Arabia remains one of the region’s most intriguing destinations.
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