Some beauty brands release collections. Flower Knows builds entire kingdom.
Since its inception, the brand has charmed the hearts of beauty obsessives who want more than pigment; they want emotion, storytelling, and packaging that belongs in a glass cabinet. Over the past three years, Cason’s darling brainchild, Flower Knows, has transformed playful charm into a signature visual language all its own.
With the Strawberry Rococo series in 2022, the delicate Swan Ballet line in 2023, and Midsummer Fairytales released in 2024, they’ve created a trilogy that captures the hearts of dreamers and collectors alike.
2022: Strawberry Rococo Was the Sweet Rebellion We Needed
The Strawberry Rococo series didn’t just nod at Versailles. It practically whispered in your ear to put down your clear-glass toner bottle and pick up a powdered blush shaped like a vintage keepsake. The lip creams that glide smoothly with a soft, velvety allure that lingers. Every product felt like it belonged in a porcelain dollhouse, but don’t let the aesthetic fool you.
2023: Swan Ballet Danced on the Edge of Drama and Grace
Inspired by classical Swan ballet and ballerina poise, this collection was about movement, grace, and quiet confidence. The blushers come with high-relief embossing that looks too beautiful to use, but melts into the skin like satin.
The Swan Ballet Shine Lipsticks take centre stage with soft-focus sheen and a buttery glide that feels as good as it looks. From rosy nudes to muted coral, the curated shades we carry are handpicked for wearability and charm; no overly bold shades here, just timeless colours that complement every skin tone. They’re the kind of lipsticks that belong in both your ballet bag and your evening clutch.
2024: MidSummer Fairytales Brings the Magic Full Circle
In 2024, Flower Knows has released what might be its most enchanting collection to date. Midsummer Fairytales is both a return to fantasy and an evolution of the brand’s aesthetic maturity. The five-colour eyeshadow palettes are made for dusk-lit selfies and secret garden daydreams. The Velvet Embossed Blush carries a richer tone range with the same attention to texture. And the lip lacquers? Think glass-finish, no-stick shine with a touch of soft drama.
Editor’s Final Take
If you’re still putting your money on safe, beige brands, you’re missing out. Flower Knows has consistently pushed the boundaries of what packaging, product payoff, and storytelling can look like in beauty. These collections don’t just sit pretty on your shelf — they make you feel something.
Swipe on one of their heart-embossed blushes or crack open a star-dusted compact and you’ll get it. The formulas are soft, blendable, and shockingly pigmented, but it’s the experience that sticks. Think dreamy Victorian meets candy-coated couture, every product feels like a love letter to your inner romantic.
Yes, it’s beautiful. But it’s also bold. Flower Knows isn’t here to be minimal, it’s here to be maximal, magical, and unapologetically extra. And in a world of neutral palettes and corporate-safe shades, that’s exactly what makes it unforgettable.
They’re emotional. They’re nostalgic. And they remind us that makeup isn’t just about looking good. It’s about feeling like the main character. Visit TKNK by Cason to purchase these precious beauty gems.
