Swiss luxury watch brand TUDOR has marked a significant milestone with the inauguration of its largest boutique in Malaysia. This is a testament to its enduring partnership with leading watch retailer Cortina Watch. Nestled in the upscale enclave of Pavilion Damansara Heights in Kuala Lumpur, this sprawling 100-square-meter boutique promises an immersive experience for watch enthusiasts and collectors alike.
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TUDOR: A Fusion of Innovation and Elegance
Adorned in TUDOR’s signature colours of black, red, and white, the boutique exudes an air of sophistication that mirrors the brand’s innovative timepieces. Every detail is meticulously curated to showcase the essence of TUDOR. From its sleek furnishings to the striking Born To Dare signage, it is a homage to the brand’s founder, Hans Wilsdorf, and his visionary spirit.
TUDOR: Strengthening Bonds Through Excellence
Mr. Tay Liam Khoon, Managing Director of Cortina Watch Malaysia, expressed pride in the enduring partnership with TUDOR. He emphasized the shared commitment to excellence and innovation. The boutique’s inauguration marked a significant moment in this collaborative journey. It symbolises a deeper connection between TUDOR, Cortina Watch, and the Malaysian luxury watch market.
Unveiling the Master Chronometer
The celebratory event commenced with a ribbon-cutting ceremony attended by key representatives from Cortina Watch, Pavilion Group, and TUDOR. Amidst the vibrant ambiance, guests were treated to an immersive exploration of TUDOR’s iconic timepieces. The spotlight was on the revered TUDOR Black Bay collection, acclaimed for its Master Chronometer certification by the Federal Institute of Metrology (METAS).
Embracing Tradition and Innovation
Guests were transported into the heart of TUDOR’s craftsmanship, delving into the intricate production narrative behind each timepiece. The brand’s state-of-the-art manufacturing facility in Le Locle, Switzerland, stood as a testament to the seamless fusion of traditional watchmaking techniques and cutting-edge innovation. Dedicated TUDOR watchmakers shared their insights, illuminating the brand’s unwavering commitment to quality and precision.
The Essence of Timekeeping Excellence
Central to the boutique’s allure are TUDOR’s iconic collections, including Pelagos, 1926, and Black Bay. A highlight of the evening was the introduction of the latest addition to the Black Bay lineup—a striking timepiece featuring a burgundy bezel. With its blend of technical prowess and aesthetic refinement, the new Black Bay epitomizes TUDOR’s legacy of excellence in watchmaking.
Explore Timeless Elegance
Enthusiasts and connoisseurs are invited to discover the world of TUDOR watches at the new boutique. It is located at Lot 2.23.00, Level 2, Pavilion Damansara Heights. For more information and updates, visit Cortina Watch’s official website.
By Nur Maisarah Putri
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