YSL Born to Be Iconic: Fragrances and Experiences at Pavilion KL
This October, YSL Beauty invites fragrance lovers to step into an immersive pop-up experience at Pavilion Kuala Lumpur. From October 14 to 27, 2024, the Born to Be Iconic pop-up promises more than just fragrances. It offers a sensory adventure that blends luxury, identity, and art.Highlighting the event are two exciting new scents: Libre Flowers & Flames and MYSLF Le Parfum. Whether you’re exploring these bold fragrances or capturing the moment in Instagram-worthy spaces, YSL’s pop-up promises something extraordinary.
YSL Libre Flowers & Flames: A Fiery Twist on the Iconic Scent
Libre Flowers & Flames takes the iconic Libre fragrance to a new dimension. This radiant scent, infused with bursts of orange blossom and lavender, captures the energy and spirit of freedom. This scent builds on the familiar floral composition but adds a fiery twist. It’s perfect for anyone embracing individuality. This perfume celebrates boldness while staying true to its floral origins, providing a vibrant and refreshing olfactory experience.
At the pop-up, visitors purchasing a 90ml bottle of Libre Flowers & Flames can enjoy personalization services at the Libre Atelier Station. Guests who opt for the 50ml bottle receive a mini bouquet, connecting the fragrance to its blooming inspiration.
MYSLF Le Parfum: A Bold Statement of Identity
MYSLF Le Parfum is all about self-expression and individuality. This fragrance reflects the modern man’s desire to stay authentic. It features bold notes of bergamot, patchouli, and amber wood for a rich aromatic profile. This intense and sensual scent is designed for those who want to leave a lasting impression.
Guests who purchase a 100ml bottle of MYSLF Le Parfum can personalize their bottle at the MYSLF Bottle Tattoo Station. This bespoke detail adds a unique element to the experience. This attention to personalization ensures that each fragrance becomes more than just a product—it becomes an expression of identity.
Instagram Moments and Personalized Perks
YSL’s pop-up at Pavilion KL is more than a shopping experience—it’s designed to create lasting memories. The event space is filled with interactive and photo-ready setups that reflect the essence of the fragrances. Each corner offers a chance to capture moments that are both personal and shareable. Visitors can even register online for the event to unlock exclusive discovery gifts, ensuring the experience begins on a high note.
From the fusion of physical and digital elements to the carefully crafted olfactory experiences, every aspect of the pop-up is thoughtfully curated. It invites visitors to explore scent in a new way—through touchpoints that blend artistry, luxury, and interaction.
YSL’s Commitment to Individuality and Craftsmanship
The Born to Be Iconic pop-up underscores YSL Beauty’s philosophy of empowering individuals to express their unique selves. Both Libre Flowers & Flames and MYSLF Le Parfum embody this ethos, encouraging guests to embrace their personal identities through scent.
Whether you prefer the floral intensity of Libre or the bold sensuality of MYSLF, YSL ensures there’s a fragrance that resonates with every individual. The pop-up is not just about fragrance—it’s about creating a moment of connection, reflection, and inspiration
Plan Your Visit to YSL’s Pavilion KL Pop-Up
The Born to Be Iconic pop-up is located at Center Court, Level 2 of Pavilion Kuala Lumpur. It is open daily from 10 a.m. to 10 p.m. The event is free and open to all, with personalization services and exclusive gifts available for fragrance purchases. Whether you’re searching for a signature scent or the perfect photo opportunity, YSL’s pop-up promises an unforgettable experience.
You might Like
