A Shoe Designed for Icons
What do you get when you combine one of Malaysia’s biggest music icons with a brand that champions effortless style and comfort? You get ECCO x Yuna, a collab that’s not just about fashion—it’s about empowerment.
To celebrate International Women’s Day, ECCO has teamed up with global superstar Yuna to launch ‘Icons That Last’, a campaign dedicated to women who break barriers and redefine confidence. With her unmistakable voice, fearless individuality, and refusal to conform, Yuna is the perfect embodiment of what it means to be an icon in motion.
The 12-Hour Heels Collection from ECCO is at the heart of this collaboration—because who says you have to suffer for style?
Why This Collaboration Matters
International Women’s Day isn’t just a date on the calendar—it’s a global movement. It’s about recognizing the resilience, strength, and impact of women across every industry and culture.
For Yuna, fashion is an extension of identity, and footwear plays a huge role in how women move through the world. Whether she’s on stage performing, traveling between cities, or making an impact in the creative industry, comfort is non-negotiable.
“Icons aren’t just those who stand in the spotlight,” Yuna shares. “They’re the ones pushing boundaries, uplifting others, and staying unapologetically true to themselves. That’s what International Women’s Day is all about.”
Enter ECCO’s Sculpted Alba 65—the heel that’s as strong and versatile as the women wearing it. Featuring ECCO’s signature Fluidform Direct PU injection technology, this shoe is engineered for comfort, durability, and movement—because power dressing should never slow you down.
A Heel That Moves With You
Let’s be real—most heels feel amazing for the first 30 minutes, and then you’re counting the seconds until you can slip into sneakers. But ECCO’s 12-Hour Heels are designed to last from morning meetings to evening cocktails—no Band-Aids required.
The Sculpted Alba 65 features:
- Sleek block heels for height and stability
- Soft premium leather that moulds to your feet
- Shock-absorbing cushioning for all-day wear
For women who refuse to compromise on comfort and style, this shoe is the perfect addition to their wardrobe. It’s built for movement, ambition, and confidence—just like the women ECCO celebrates.
More Than a Campaign—It’s a Movement
The Icons That Last campaign is about rewriting the rules of power dressing. It’s about empowering women to step forward—literally and figuratively—with confidence.
ECCO’s Spring/Summer 2025 women’s collection is now available, featuring Sculpted Alba 65 in Silica Green and other stunning hues. Find it in select ECCO stores and online at ecco.com.
So, if you’re ready to step into your most confident, comfortable self, this is the shoe you’ve been waiting for.
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