Kuala Lumpur welcomed a fresh, vibrant interpretation of European café culture last week as apricot by Peaches and Cream officially opened its doors at MyTOWN Shopping Centre.
Warm, bright, and delightfully inviting, apricot marked a shift from special-occasion dining to an everyday pleasure. An effortless blend of European flavours and Malaysian hospitality that modern diners have been craving.
A Café Born from Warmth and Whimsy
Created under the vision of Chef Victor Yap, apricot extended the celebrated Peaches and Cream legacy into a more relaxed yet refined space. If the Ampang Brasserie captured elegance and the Setapak Bistro celebrated comfort, apricot became the brand’s joyful middle ground with vibrant, approachable, and made for all walks of life.
Its name says everything. Like the fruit, the café radiated warmth and sweetness, expressed through sunlit interiors, cosy corners, scenic window seats and buzzing communal tables perfect for brunch, catch-ups or lazy afternoons. More than a café, apricot felt like a neighbourhood cafe — one that welcomes families, friends, and café lovers with the same generosity.
Where Flavour Meets Everyday Comfort
The menu tells a story of craft and comfort. Expect a medley of house-made pastas, wood-fired pizzas, and handcrafted desserts that feel like a warm hug. The Chicken Nduja & Broccoli Pizza (RM33) blends Italian spice with creamy richness — a nod to southern Italy’s fiery heart . Meanwhile, the Prawn & Clam Arrabbiata Linguine (RM39) balances tomato’s tang with briny capers and a citrus lift.
For those chasing a softer start, the Buttermilk Pancakes (RM28) come stacked high with caramelised bananas, roasted pecans, and honeyed jam — the kind of breakfast that lingers in memory. And for the sweet-toothed, the Dessert Tree is a showstopper: a whimsical centrepiece where guests choose their treat, finished tableside with a pour of warm custard. It’s not just dessert; it’s theatre, joy, and nostalgia in one.You will also want to explore other tasty items on their menu.
With seating for 114 guests, the café shifts effortlessly from quiet weekday nook to energetic weekend hotspot, proving that European dining can be accessible, halal-friendly and truly part of everyday Malaysian life.
A Space Rooted in Connection
For Chef Victor Yap, apricot embodies what a real European café should feel like — uncomplicated, comforting and rooted in community. His vision is simple: for guests to walk in as strangers and leave feeling like they have discovered their new local favourite spot.
A Sweet Debut with a Sweeter Invitation
To celebrate its opening, apricot offers a “First Taste” promotion, allowing guests to enjoy any dessert from the Dessert Tree for just RM1.90++ — a warm, generous welcome into this new world of flavour and fun. It’s more than a deal; it’s an invitation to experience café culture as it should be: inclusive, joyful, and deliciously unpretentious.
As apricot continues its journey at MyTOWN, it carries with it a promise — to make European dining an everyday delight where community, comfort and creativity come together effortlessly.
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