As Hong Leong Islamic Bank (HLISB) turns 20, it isn’t just celebrating longevity — it’s marking a new era of purpose.
The bank has redefined its strategy around one central truth: that the role of a bank is not only to store money but to guide Malaysians in managing and growing their wealth.
The refreshed proposition, framed under the theme “Timeless Principles Guiding Tomorrow’s Wealth,” brings Islamic banking back to its human core. HLISB aims to make wealth creation simple, seamless, and deeply rooted in Shariah values, while ensuring accessibility for all walks of life.
Building a Bank for Every Stage of Life
The new vision goes beyond financial products; it’s about cultivating a wealth journey that mirrors real life. HLISB’s five-pillar framework — Wealth Creation, Accumulation, Preservation, Purification, and Distribution — covers every stage of financial growth, from a child’s first savings account to legacy planning for future generations.
According to Dafinah Ahmed Hilmi, CEO of HLISB, “Islamic banking carries an inherent beauty. It connects every aspect of life through balance and responsibility. Our goal is to make wealth creation not just profitable but purposeful, supporting lives built on stability and contribution.”
This approach reframes wealth as something living — something that evolves with intention, ethics, and community impact. It’s banking that speaks to conscience as much as it does to currency.
HLB@CAMPUS: Shaping Tomorrow’s Wealth Creators
Among its 20th-anniversary initiatives, HLISB introduced HLB@CAMPUS, a financial literacy and youth development programme that brings real-world financial learning directly to universities.
The programme has launched across three institutions — Universiti College MAIWP International (UCMI), Universiti Sultan Zainal Abidin (UniSZA), and Universiti Utara Malaysia (UUM) — combining student-focused banking tools with financial literacy workshops and student ambassador opportunities.
Through this initiative, HLISB aims to help young Malaysians manage money responsibly, bridging the gap between education and financial independence. It’s a modern move that proves Islamic banking is not just relevant, but essential for the next generation.
A Bank with Heart and Intention
Beyond education, HLISB also signed an MOU with UCMI to expand Waqaf initiatives in healthcare. This partnership channels customer contributions toward medical equipment and patient care, demonstrating that wealth can serve a higher purpose — one that benefits society.
To mark its milestone, the bank has also launched a 20th Anniversary Special Campaign running until 31st December 2025. New customers receive RM20 with a RM200 initial deposit, while ASB Financing-i clients enjoy RM50 cashback. Existing customers who top up RM2,000 into the HLB Meezani Account-i earn RM100 cashback.
The message is clear: Islamic banking is not an alternative. It’s a values-based system that integrates purpose with performance, empowering Malaysians to live, give, and invest meaningfully.
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