Light as thin air, experience Safi Perfect White 3X Advance Watery Light Serum Sunscreen— brightening and hydrating for effortless daily protection.
A Light-as-Air Revolution in Sun Care
There’s something poetic about a sunscreen launch taking place beneath an open sky. Against a canvas of golden sunlight and gentle breezes at Farm Fresh, UPM Serdang, Safi Malaysia unveiled its latest innovation — the Safi Perfect White 3X Advance Watery Light Serum Sunscreen SPF 50+ PA++++ — with hot air balloons gliding gracefully in the background.
It was a scene that perfectly captured the essence of the new product: light, radiant, and uplifting. More than just a sunscreen, Safi’s latest creation redefines daily skin protection with a formula that feels weightless yet delivers full-spectrum defense against Malaysia’s relentless tropical sun .
The Science Behind Weightless Protection
Every woman knows the dilemma — we understand sunscreen’s importance, yet the thick, sticky feel of traditional formulas often deters consistent use. Safi recognized this struggle and responded with a skincare breakthrough: a 2-in-1 serum sunscreen and primer designed for all-day comfort and effortless wear.
Powered by SPF 50+ PA++++, the Safi Perfect White 3X Advance Watery Light Serum Sunscreen shields skin from UVA and UVB rays while preventing dark spots, dullness, and premature aging. But it doesn’t stop there — it brightens, hydrates, and primes, making it a true multitasking essential in a single tube .
Infused with 100X Vitamin C from Kakadu Plum and Niacinamide, this serum sunscreen delivers a visible brightening effect, helping to fade dark spots and even out skin tone. Meanwhile, its 8X Hyaluronic Acid Complex provides a surge of hydration, plumping the skin and smoothing fine lines. The texture? A silky, watery light veil that melts instantly upon contact — never greasy, never heavy, just beautifully breathable.
Effortless Radiance Meets Everyday Ease
For women constantly on the move, Safi’s innovation offers what few sunscreens can — comfort that complements confidence. The product’s primer-like finish makes it a seamless base under makeup, eliminating the hassle of multiple layers while leaving the complexion refreshed, glowing, and never chalky.
As Kazlina Kassim, Brand & Insights Specialist at Safi Malaysia, shared during the launch,
“We know many consumers skip sunscreen because they find it heavy or sticky. With the Safi Perfect White Serum Sunscreen, we wanted to make sun protection feel light as air — a formula that protects, brightens, and hydrates while remaining weightless.”
At just RM19.90, it’s proof that innovation and accessibility can coexist beautifully — a premium-quality product crafted for every Malaysian woman seeking radiant, healthy skin without compromise .
A Launch That Took Beauty to the Skies
To celebrate the debut, Safi hosted an exclusive Picnic & Hot Air Balloon Ride at Farm Fresh, bringing together media, beauty editors, and influencers for a day that perfectly mirrored the sunscreen’s essence. Guests, including Cik Qasrina Karim, Brand Ambassador of Safi Perfect White, experienced the product through interactive games and sunlit adventures, testing its airy texture and light-reflecting finish under the open sky.
The entire event was an aesthetic symphony — gingham blankets, pastel florals, and floating balloons — evoking the carefree joy that comes with confidence under the sun.
Confidence in Every Drop
Beyond the innovation lies Safi’s unwavering philosophy: Science. Beauty. Natural. Developed by the Safi Research Institute, the world’s largest halal skincare R&D centre, every product represents a blend of advanced science, trusted quality, and natural ingredients.
The Safi Perfect White 3X Advance Watery Light Serum Sunscreen embodies this commitment — merging cutting-edge skincare with comfort, empowering women to step out, shine bright, and stay protected all day long.
So the next time you hesitate to apply sunscreen, remember — protection can feel as light as air, and beauty begins with care that doesn’t weigh you down. For more information, you may visit here.
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