Celebrating Malaysian Style, Check out Shopee’s #ShopeeRaiLokal Raya Stail Kita Fashion Show

#ShopeeRaiLokal Fashion Show 2024

Shopee, the forefront of e-commerce in Southeast Asia and Taiwan, presents an enchanting fashion show through #ShopeeRaiLokal aimed at inspiring Malaysians to embrace local fashion trends this 2024 Raya season.

Rediscovering Nostalgia: Tarakucha Retro

Embracing the essence of yesteryears, Shopee brings forth a nostalgic theme, ‘Tarakucha Retro,’ evoking memories of P. Ramlee and Saloma’s golden era. The show celebrates diversity, inclusivity, and the spirit of traditional Malaysian fashion.

Collaborative Styling: A Fusion of Culture and Creativity

In a departure from conventional runway shows, Shopee’s #ShopeeRaiLokal Raya Stail Kita fashion show slows down the pace, inviting viewers to savour each moment. The event encourages audiences to appreciate the art of styling. Long-term sellers, celebrities, and influencers collaborate to curate outfits that resonate with Malaysian traditions and modern sensibilities.

Trendspotting: Kek Lapis, Burnt Orange and Nostalgia with a Twist

Highlighting three key trends for Raya 2024, Shopee showcases the versatility of kek lapis, the warmth of burnt orange, and the timeless charm of nostalgia with a contemporary twist. From vibrant colour blocking to elegant retro silhouettes, each ensemble tells a story of cultural richness and individual expression.

During this fashion show, ten of Shopee’s Muslim fashion sellers were featured. Namely Asikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset, and Mikaseries by Zoey Rahman.

Expert Styling Tips: Interpreting Trends with Personal Flair

Fashion luminaries like Kiffy Razak and Dato’ Jovian Mandagie offer insights into interpreting Raya trends with personal flair. From incorporating a dash of colour blocking to prioritizing comfort without compromising on style, their advice resonates with all shoppers. It embodies the essence of Malaysian fashion – celebrating tradition while embracing modernity.

Kiffy Razak, Managing Editor of NONA, Hijabista, and Mingguan Wanita.

Embracing Change: Shopee’s Commitment to Inclusivity and Accessibility

Shopee’s commitment to offering diverse and affordable fashion choices is evident in its inclusive runway looks. From body-positive modelling to expert styling tips, the platform empowers Malaysians to express themselves authentically while celebrating cultural heritage.

Shopping with Confidence: Change of Mind Returns Policy

This Raya season, shop worry-free with Shopee’s new Change of Mind 15-Day Free Returns feature. With the 15-day Shopee Guarantee period, shoppers can return products for a full refund, ensuring a pleasant and peaceful shopping experience.

Text By Zaharah Roslan