AR FEST KL 2024: Unlocking New Dimensions in Kuala Lumpur’s Urban Spaces
AR FEST KL, the 1st ever Augmented Reality Festival Kuala Lumpur, will transform the city into a digital playground. The event will run from August 30 to November 30, 2024, with over 30 AR activations scattered across the city.
Bringing the City to Life with AR
AR FEST KL invites participants to explore the city’s history, culture, and urban environment through layers of AR technology. Imagine walking through bustling streets and stumbling upon not just a mural, but a living, breathing canvas. The festival is designed to do just that—using cutting-edge AR to blend physical reality with digital art and storytelling.
With over 10 iconic locations in Downtown Kuala Lumpur, the event offers a unique blend of history, technology, and creativity. Additionally, this unique combination will transform the city into an immersive, cultural experience unlike any other.
StreetARt: Merging Murals with Digital Canvases
StreetARt, part of AR FEST KL, transforms everyday murals into interactive works of art. Artists like Cloakwork, Kenji Chai, and Wan Jepah have crafted stunning murals that come alive with digital enhancements.
Orkibal’s mural on the facade of REXKL has been selected to pay homage to the late graffiti artist. The artwork, a testament to his enduring influence, will come alive with AR elements, creating an immersive masterpiece that changes as you interact with it.
This program not only celebrates Malaysia’s thriving mural art culture but also allows visitors to interact with the digital versions of these murals, unlocking deeper layers of storytelling and creativity.
ARca: Larger-Than-Life Digital Sculptures Await You
If murals don’t fully captivate your senses, AR FEST KL’s ARca takes the experience to the next level. In this program, you can discover digital sculptures—some towering above and others floating in the air—through an exciting geolocation-based adventure.
Iconic symbols of Malaysian culture, like the Wau Bulan and orangutans, come to life in vibrant bursts of color and form. These digital sculptures aren’t just visually stunning; they deeply connect to Malaysia’s heritage, offering a modern twist on traditional elements. Explore the city and find these artworks at The Starhill. Kuala Lumpur becomes a dynamic gallery of digital sculptures.
The creators of these AR works are a mix of professional digital artists and technologists from local universities, chosen through a competitive open call. An awards ceremony in November will honor their work, celebrating the fusion of technical skill and artistic innovation.
ARtworks: Where Tradition Meets Technology
AR FEST KL’s ARtworks exhibition, in collaboration with the National Art Gallery, is a unique blend of tradition and innovation. Moreover, five iconic Malaysian fine artworks, including Abdul Latiff Mohidin’s “Pago-Pago” and A.J. Rahman’s “Night in Langkawi,” will not only be showcased physically but also come to life with interactive AR elements.
Imagine standing in front of these famous works and being able to tap into their stories—interacting with the layers of history, culture, and artistic intent behind them. This allows audiences to connect with Malaysian art in a way that has never been possible before.
CheritAR: Experience Kuala Lumpur’s History in a Whole New Way
CheritAR, an AI-powered program, brings Kuala Lumpur’s rich heritage to life through interactive storytelling. Located at three key historical landmarks, CheritAR allows visitors to engage with animated avatars that serve as digital historians.
These AI avatars tell captivating stories about Kuala Lumpur’s past, transforming what would be a simple heritage walk into an exciting, informative adventure. You won’t just read about history—you’ll experience it as if you’re stepping back in time.
This blend of AI and storytelling makes CheritAR one of the most innovative aspects of AR FEST KL, offering both locals and tourists an educational yet entertaining way to explore the city’s cultural roots. Moreover, it provides a unique opportunity to learn about Kuala Lumpur’s history through interactive storytelling.
Why you shouldn’t miss the AR FEST KL ?
AR FEST KL 2024 will redefine how we see and experience urban spaces. The festival offers a unique opportunity to engage with Kuala Lumpur’s cultural heritage through AR technology. Download the AR FEST KL app and explore the city in a whole new dimension. For further information about AR FEST KL, please visit https://arfestkl.com/ or follow their social platforms at IG @arfestkl.
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