When K-beauty meets K-pop, expect nothing less than magic. Etude has teamed up with rising boy band RIIZE to launch the highly anticipated Cloud Filter Cushion Foundation. This collaboration isn’t just about flawless coverage—it’s about capturing the vibrant energy and youthful charm that both brands represent.
A Foundation Like No Other
Etude’s Cloud Filter Cushion Foundation lives up to its name, offering a lightweight, cloud-like texture that feels as soft as it looks. It delivers buildable coverage with a natural, dewy finish, perfect for achieving that signature K-beauty glow. Plus, it’s infused with hydrating ingredients, ensuring skin stays plump and fresh throughout the day. And let’s talk about the packaging—sleek, compact, and embossed with RIIZE’s logo, making it a must-have for both beauty lovers and K-pop fans.
RIIZE Brings the Heat
This collaboration goes beyond skincare—it’s about confidence and self-expression. RIIZE’s members, known for their charismatic stage presence and trend-setting style, perfectly embody the foundation’s youthful, vibrant vibe. In the campaign, each member showcases their unique charm while highlighting the product’s seamless finish. Their fresh-faced looks prove that lightweight coverage doesn’t mean compromising on style.
Why This Collaboration Works
Etude’s playful, approachable beauty philosophy aligns perfectly with RIIZE’s dynamic, youthful image. This partnership isn’t just about selling makeup—it’s about inspiring fans to embrace their individuality with confidence. The Cloud Filter Cushion Foundation’s breathable texture makes it easy to achieve that “no-makeup” makeup look while still providing the coverage you need.
The Buzz Is Real
Since the teaser dropped, fans have flooded social media with excitement, and beauty influencers are already raving about the product’s weightless feel and natural finish. With both beauty enthusiasts and K-pop fans eagerly adding this cushion to their must-have lists, it’s clear that this collaboration is set to become a beauty staple.
Get Your Hands on Exclusive RIIZE Photocards
As if this collab wasn’t tempting enough, here’s the cherry on top: From February 10 to March 15, buyers can snag an exclusive RIIZE photocard set with every purchase of ETUDE Cloud Filter Cushion Foundation. But act fast—it’s a first-come, first-served deal while stocks last. With both beauty and K-pop fans rushing to get their hands on this limited-edition treat, you’ll want to secure yours before it sells out. Shop now at Shopee, Lazada and Watson.
