Luxury Jewellery Brand Niessing, Makes Grand Entrance into Malaysia

Niessing, the epitome of German luxury jewellery with a heritage spanning over 150 years, has finally landed in Kuala Lumpur with a flagship boutique at SEIBU, The Exchange TRX Mall. Sandro Erl, CEO of Niessing Manufaktur GmbH & Co. KG, expressed enthusiasm for this milestone, stating, “SEIBU The Exchange TRX is the ideal setting for our inaugural Niessing boutique in Malaysia. With Malaysia being a pivotal market for us, this marks a significant milestone in our journey.”

Craftsmanship and Innovation: The Iconic Spannring® Collection

(L to R): Social Media Celebrity Tasnim Shah, Fashion Entrepreneur Jane Chuck, Social Media Celebrity Juwei Teoh, Model Rubini Sambanthan

At the heart of Niessing’s allure lies its iconic Spannring® collection, renowned for its craftsmanship and innovation. Created in 1979, the award-winning original features a central diamond held in place solely by the tension of the metal band on both sides, creating an illusion of a floating diamond. This design breakthrough embodies German jewellery artistry and Bauhaus minimalism. It gained worldwide recognition as a work of art, copyrighted since 2001.

Expanding Horizons: The Spannring® Collection Variants

  • Niessing
  • Niessing
  • Niessing

Over the years, the Spannring® collection has evolved to encompass 24 exquisite variants, each bearing its own distinctive charm. Besides the iconic award-winning Spannring® Round, other popular designs include the ethereal Spannring® Heaven collection which offers a harmonious blend of classic simplicity at a heightened brilliance, and the opulent Spannring Lucia® collection which offers 3 different playful customisations of additional pavé-set diamonds.

A Night of Glamour: Exclusive Showcase Event


To celebrate its arrival, an exclusive media showcase event featured notable figures from the fashion and social media spheres was held. Guests were also treated to live fashion illustrations and an interactive in-store experience, offering a glimpse into Niessing’s unparalleled craftsmanship.

Unveiling Understated Luxury: The SEIBU Flagship Boutique

Niessing Boutique at SEIBU, The Exchange TRX Mall, Kuala Lumpur

Nestled within SEIBU, The Exchange TRX Mall, Niessing’s flagship boutique invites visitors into a world of quiet, understated luxury. The boutique, reflecting the brand’s innovative spirit, offers a glimpse into Niessing’s rich heritage and design philosophy, appreciating contemporary art. Guests can explore Niessing’s exquisite offerings, from multi-award-winning ready-to-wear collections to bespoke wedding bands. Additionally, they can immerse themselves in a world of unparalleled beauty and elegance.

Embracing the Future: Niessing’s Invitation to Malaysian Aficionados

As Niessing extends its warm embrace to Malaysian jewellery aficionados, the brand looks forward to sharing its passion for German craftsmanship and timeless elegance. Located at G.DS.01 SEIBU Department Store, The Exchange TRX Mall, Niessing’s flagship boutique promises an unforgettable experience that transcends the ordinary and elevates the senses. Keep up with Niessing on Instagram and Facebook.

Text By Solehah Kok

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