Start Your Day Right: Nespresso’s “Unforgettable Mornings” Puts Self-Care First
Mornings aren’t just about that first cup of coffee—they’re about setting the tone for the entire day. With the launch of its latest campaign, Unforgettable Mornings, Nespresso is on a mission to transform your daily coffee ritual into a moment of pure self-care. Whether you’re sipping on the rich, cosy flavours of Pumpkin Spice Cake or indulging in a post-yoga Peppermint Pinwheel, Nespresso wants to remind you that the first moments of your day are yours to savour.
But it’s more than just coffee—this season, Nespresso has teamed up with The Flow Studio, Malaysia’s popular yoga and pilates space, for a month-long celebration of wellness that brings a whole new meaning to mindful mornings.
Nespresso and Wellness
From September 1 to October 1, 2024, Nespresso invites you to embrace your morning routine with intention, partnering with The Flow Studio for an exciting takeover of six studios across Malaysia. The campaign couldn’t be more perfectly timed—kicking off right before International Coffee Day—and designed to elevate your mornings with a fusion of yoga, pilates, and exceptional coffee.
The month-long takeover will take place at The Flow Studio Bangsar, KLGCC, Bukit Jalil, Damansara Heights, Taman Tun Dr Ismail and Gurney Walk in Penang. Visitors will enjoy complimentary Nespresso coffee. These perks are designed to encourage class participants to prioritise their well-being, restructure their mornings by consciously enjoying their coffee, and stay connected and in tune with themselves all day long.
Each day, between 6AM and noon, studio-goers will be treated to complimentary Nespresso coffee before and after their classes, making it the ultimate way to reward yourself after a mindful workout. And for those who commit to their practice, Nespresso is offering some tempting incentives. Participants attending six weekday morning classes stand a chance to win everything from a Nespresso Vertuo Pop machine to RM100 coffee credits. Wellness and delicious rewards? Sign us up.
Unforgettable Flavors for Unforgettable Mornings
At the heart of the campaign is Nespresso’s limited-time lineup of seasonal coffee favourites. The rich Pumpkin Spice Cake returns for both the Original and Vertuo ranges, bringing warm, autumnal spices to your cup. Meanwhile, the Vertuo range expands with Peppermint Pinwheel and Gingerbread—the ultimate festive indulgences for any morning routine. These cosy flavours aren’t just about taste; they’re an invitation to slow down, breathe deeply and prioritize a moment for yourself each day.
Alongside the new flavours, Nespresso’s stylish lineup of travel mugs, tumblers and coffee accessories—like the NOMAD Travel Mug and Loop Coffee Mug—encourage you to take your morning ritual with you, wherever the day leads. Because self-care shouldn’t stop just because you’ve left the house.
Morning Mantras to Inspire
Nespresso’s collaboration with Thomas Lelu, a French contemporary artist, adds yet another layer of inspiration to this wellness-driven campaign. Known for his sharp wit and relatable affirmations, Lelu injects the campaign with a playful spirit, offering morning mantras like, “Be the vibe you want to attract,” and “Mornings with Nespresso are a gift from me to me.”
These words act as gentle reminders that mornings aren’t just something to rush through. They’re a space to cultivate mindfulness, joy, and, most importantly, connection with yourself. After all, starting your day on a positive note has a ripple effect—one that can influence the entire day ahead.
Make Mornings Matter
Whether you’re a die-hard yogi, a coffee enthusiast or just someone looking to add a little more balance to your life, Nespresso’s Unforgettable Mornings campaign is your new go-to ritual. From the invigorating flow of a yoga class to the warming comfort of a seasonal brew, this collaboration between Nespresso and The Flow Studio is all about making each morning truly unforgettable.
If you’re ready to transform your mornings from routine to ritual, head to Nespresso’s website for all the details on this inspiring campaign—and don’t forget to stop by your nearest Flow Studio for a wellness experience unlike any other.
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