Skincare is personal and no one’s doing personal quite like ODDLY.
Formerly known as Sang Bulu, this Malaysian homegrown beauty brand has returned with fresh products, a sharper purpose, and a story that hits different.
The brand’s reintroduction isn’t just a rebrand; it’s a reconnection. ODDLY is still skin-first, feelings-always—now with a product lineup that fits every routine and every mood.
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It All Started With a Facebook Post
Let’s rewind. ODDLY’s founder, Naza Yusof, first got the idea after reading a Facebook group discussion where women talked about needing to “groom” before childbirth. That convo sparked a self-care moment that turned into a movement.
Originally launched as a post-COVID side hustle, Sang Bulu’s painless hair removal spray became a breakout success. With a quirky name inspired by folklore and a fearless mission to serve women as they are unfiltered, unpolished, and unapologetically real, ODDLY was born. The rebrand is now a tribute to that spirit of individuality.
More Than Hair Removal: Meet the Upgraded Lineup
The brand’s hero product, Sang Bulu Hair Removal Spray (RM70), is still here, still painless, and still saving us from razor burn. But it’s no longer riding solo. ODDLY now delivers a complete body care ritual.
Start with the Purity Shower Oil (RM109). A lush, spa-like cleanser that’s perfect for sensitive skin, eczema, back acne, and even dry postpartum skin. It’s gentle enough for kids, and rich in skin-loving ingredients like squalane and black seed oil.
Next comes the Ultimate Brightening Roll-On Remedy (RM129), formulated for the underarms, thighs, elbows, and other confidence-stealing spots. It’s hydrating, pregnancy-safe, and powered by plant-based actives that fight odour and brighten dull skin without the harsh stuff.
A Brand That Gets Us
What sets ODDLY apart? It’s the heart behind the products. Everything is halal, ethically made, and KKM-certified, but more than that? It’s created with real people in mind.
The formulas don’t just check off trends. They’re designed for sensitivity, for motherhood, for back-to-back meetings, for bad skin days and better ones. You won’t find impossible beauty standards here, just products that actually work with your life.
And the receipts? ODDLY has already crossed the million-ringgit sales mark and was a Top 10 Winner at the 2024 ECX Accelerator. The brand also took home the SIDEC Women Trailblazer Award; proof that its glow-up is more than just surface-level.
What’s Next for ODDLY?
Expansion! With Southeast Asia in its sights (Indonesia’s up first), ODDLY is out to prove that a proudly Malaysian brand can go regional without losing its roots.
To get started, first-time buyers can head to their website for an exclusive 10% off. You’ll also find more on @oddly.my because yes, the brand’s IG is a whole vibe.
Whether you’re postpartum, PCOS-prone, or just plain tired of pretending beauty means 10 steps and a jade roller, ODDLY is your one-stop comeback story.
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